miniso.com.mx website review

About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.8 s faster on a phone.

Your mobile performance score is 14 (desktop: 51). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.4 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google CDN, Google Tag Manager and vtexassets.com and others), adding 5.7 MB and 3.0 s of main-thread time.

Google CDN costs a phone 897 ms of main-thread work and 2.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

12 files are served with short cache lifetimes, so returning visitors download them again (341 KiB).

6 images could be 219 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

Google Tag Manager costs a phone 853 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

vtexassets.com costs a phone 619 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 324 ms. During a long task the page ignores taps.

Polyfills for old browsers add 84 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

7 KiB could be saved by minifying JavaScript.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Desktop scores 51 but mobile only 14. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.68 (75th percentile). Good is under 0.1.

The first text or image appears after 10.4 s on a phone. Good is under 1.8 s.

Your largest element takes 18.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Naruto llegó a Miniso”.

The page becomes fully interactive after 27.5 s. Good is under 3.8 s.

Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

The layout shifts by 0.363 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 347 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 322 ms to 299 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.9 MB in 155 requests on a phone: scripts 3.2 MB (67), other files 723 KiB (47) and images 306 KiB (28). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example 376d969b-23f7-4ec5-a2c9-f074d60aa38d___2d6c67f90dd197136033d at 1,308 px wide, shown at 374 px. Resized copies would save about 44 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 166.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

5 elements hidden from screen readers can still receive keyboard focus.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Your page has no <title>, so Google has to invent the blue link in search results.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.miniso.com.mx/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 errors were logged to the browser console while the page loaded, for example “setAptosId is not defined”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 95 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 25 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.