Website review, no card needed

mintz.com logo

mintz.com website review

Visit site (opens in a new tab)Reviewed 25 October 202625 issues · 76 checks

This review found 25 issues worth fixing on mintz.com, 6 of them high impact, across 76 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s2.0 sMay 2Oct 172.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.2 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.2 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.3 s
Jul 11, 20262.2 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
72 ms65 msMay 2Oct 1767 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202671 ms
May 9, 202670 ms
May 16, 202671 ms
May 23, 202670 ms
May 30, 202670 ms
Jun 6, 202670 ms
Jun 13, 202669 ms
Jun 20, 202670 ms
Jun 27, 202671 ms
Jul 4, 202671 ms
Jul 11, 202671 ms
Jul 18, 202670 ms
Jul 25, 202670 ms
Aug 1, 202671 ms
Aug 8, 202670 ms
Aug 15, 202670 ms
Aug 22, 202670 ms
Aug 29, 202668 ms
Sep 5, 202670 ms
Sep 12, 202670 ms
Sep 19, 202670 ms
Sep 26, 202670 ms
Oct 3, 202668 ms
Oct 10, 202666 ms
Oct 17, 202667 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mintz.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mintz.com at 0.4 s0.4 s
  2. mintz.com at 0.8 s0.8 s
  3. mintz.com at 1.1 s1.1 s
  4. mintz.com at 1.5 s1.5 s
  5. mintz.com at 1.9 s1.9 s
  6. mintz.com at 2.3 s2.3 s
  7. mintz.com at 2.6 s2.6 s
  8. mintz.com at 3.0 s3.0 s

Speed

6 to fix75
  • Improve image delivery

    1.1 s · 228 KiB

    1 image could be 228 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75 (desktop: 95). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Use efficient cache lifetimes

    450 ms · 74 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (74 KiB).

  • Reduce unused JavaScript

    310 ms · 93 KiB

    About 93 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Reduce unused CSS

    310 ms · 38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Crazy Egg, LinkedIn Ads and Siteimprove and others), adding 126 KiB and 150 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 121 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 321 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.30

    0.30

    For real visitors the layout shifts by 0.30 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Homepage_Hero_Mockup_1600x1200”.

  • Real-user TTFB: 986 ms

    986 ms

    Real visitors wait 986 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 6.8 s

    6.8 s

    The page becomes fully interactive after 6.8 s. Good is under 3.8 s.

  • Speed Index: 3.7 s

    3.7 s

    Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 71 ms to 67 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 66 ms

    66 ms

    Real visitors wait 66 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 90 ms

    90 ms

    Scripts block the page for only 90 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

1 to fix90
  • 1 image far larger than shown

    133 KiB

    1 image is downloaded at several times the size a phone draws it, for example Homepage_Hero_Mockup_1600x1200.jpg at 1,600 px wide, shown at 390 px. Resized copies would save about 133 KiB.

  • 1 image in older formats

    1 image (286 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.2 g of CO₂ per visit

    0.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.21 g of CO₂e: 25.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 756 KiB in 33 requests

    756 KiB

    Your homepage downloads 756 KiB in 33 requests on a phone: images 290 KiB (5), scripts 222 KiB (10) and fonts 176 KiB (6). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 9797
  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (189 characters)

    Your meta description is 189 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 9 links with vague text

    9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • 59 internal links, 5 external

    The homepage links to 59 pages on mintz.com and 5 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Building on an Extraordinary Legacy, a New Chapter Begins”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Mintz | Attorneys | Corporate | Litigation | IP”.

  • Canonical URL set

    The canonical URL is https://www.mintz.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mintz.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.mintz.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (713 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.mintz.com/our-services/practices has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.mintz.com/our-services/practices has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 8 small tap targets

    8 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 691 words of copy

    The homepage carries about 691 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Learn More”, “Learn more” and “Sign Up”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 8 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mintz.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal

Company

Founded
1933
Headquarters
Boston

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 25 issues on mintz.com, including 13 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25