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misso.org website review

Visit site (opens in a new tab)Reviewed 3 November 202635 issues · 103 checks

This review found 35 issues worth fixing on misso.org, 14 of them high impact, across 103 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of misso.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. misso.org at 1.2 s1.2 s
  2. misso.org at 2.4 s2.4 s
  3. misso.org at 3.6 s3.6 s
  4. misso.org at 4.7 s4.7 s
  5. misso.org at 5.9 s5.9 s
  6. misso.org at 7.1 s7.1 s
  7. misso.org at 8.3 s8.3 s
  8. misso.org at 9.5 s9.5 s

misso.org does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix59
  • Use efficient cache lifetimes

    12.8 s · 3.2 MB

    105 files are served with short cache lifetimes, so returning visitors download them again (3.2 MB).

  • Improve image delivery

    10.8 s · 2.5 MB

    5 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.8 s faster on a phone.

  • Render-blocking requests

    2.4 s

    36 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Reduce unused CSS

    1.1 s · 194 KiB

    About 194 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Reduce unused JavaScript

    600 ms · 434 KiB

    About 434 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • 1,527 HTML elements

    The page has 1,527 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Stripe, Google Maps and Cloudflare and others), adding 588 KiB and 211 ms of main-thread time.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 147 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    16 KiB

    Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 623 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix66
  • Largest Contentful Paint: 21.5 s

    21.5 s

    Your largest element takes 21.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Welcome to MISSO It's recruiting season! BECOME A MEMBER ME…”.

  • Speed Index: 16.9 s

    16.9 s

    Visually, the page fills in at 16.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 23.9 s

    23.9 s

    The page becomes fully interactive after 23.9 s. Good is under 3.8 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 118 ms

    118 ms

    Scripts block the page for only 118 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 124 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 124 requests on a phone: images 3.0 MB (11), scripts 944 KiB (58) and fonts 580 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (144 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9095
  • 36 text elements with low contrast

    36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (11 elements).

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8580
  • Title is short (12 characters)

    Your title is only 12 characters: “Home - MISSO”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 10 H1 headlines

    There are 10 <h1> headlines (“Welcome to MISSO”, “It's recruiting season!” and “Still not sure about MISSO?”). One clear main headline is easier for people and search engines.

  • Meta description is long (474 characters)

    Your meta description is 474 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 12 links crawlers can't follow

    12 links have no real href, so search engines can't follow them.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 64 internal links, 26 external

    The homepage links to 64 pages on misso.org and 26 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://misso.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://misso.org/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (634 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix70
  • 4 linked pages are broken

    Your homepage links to /banquet, /alumni-mixer, /hackmisso and /contact-professional, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 4 pages without an H1

    /sponsor-misso, /donate, /alumni and /scholarships have no <h1> headline, so visitors and search engines get no clear main topic.

  • 10 pages slow to respond

    /about, /about/why-misso, /about/officers, /about/faq, /misso-privacy-policy and /gallery and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9684
  • 1 broken image

    1 image failed to load on a phone, for example https://upload.wikimedia.org/wikipedia/commons/thumb/c/cd/Accenture.svg/2560px-Accenture.svg.png.

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    24 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

4 to fix72
  • 4 broken links to your own pages

    4 links from your homepage to your own site are broken, for example https://misso.org/banquet/ (404).

  • 4 broken external links

    4 links to other sites are dead, for example http://eepurl.com/hExNEb (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://calendar.google.com/calendar/u/1?cid=dWgubWlzc28uY2FsZW5kYXJAZ21haWwuY29t.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (misso.org).

  • Valid certificate (39 days left)

    The certificate from Google Trust Services · WE1 verifies for misso.org and is valid for another 39 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://misso.org redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    misso.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    misso.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    misso.org was registered in Apr 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    misso.org is registered until Apr 2027.

Content and conversion

5 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: “400+ members”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 408 words of copy

    The homepage carries about 408 words of visible text.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Learn More”.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be misso.org is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +a +mx +ip4:184.154.46.19 include:filters.reliablemail.org include:reliablemail.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “k2” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 6.7.10; the current release is 7.1.3.
  • 5 plugins are behind their latest release.payment-gateway-stripe-and-woocommerce-integration 4.0.4 → 5.1.1 · woocommerce 9.5.4 → 11.2.1 · google-calendar-events 3.4.2 → 4.3.1 · elementor 3.5.4 → 4.3.5 · essential-addons-for-elementor-lite 5.9.21 → 6.8.7

Stack

CMS
WordPress 6.7.10
Framework
jQuery
E-commerce
WooCommerce

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on misso.org, including 12 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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