mitchellandness.com.au website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

The page has 5,131 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

12 images could be 384 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

7 files are served with short cache lifetimes, so returning visitors download them again (43 KiB).

7 third-party services load with your homepage (JSDelivr CDN, Shopify and nfcube.com and others), adding 257 KiB and 0 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 15.3 s. Good is under 3.8 s.

Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 204 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 235 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.8 MB in 94 requests on a phone: images 2.8 MB (61), scripts 422 KiB (23) and HTML 355 KiB (1). Under 2 MB keeps phones on slow connections fast.

NAR318_-_OCT_Keylooks_AIRBRUSH_P1_Mobile_1000x1300_d112f722- is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

8 images (377 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 images have no alt text, which hurts accessibility and image search.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

17 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 351 pages on mitchellandness.com.au and 7 external pages.

https://www.mitchellandness.com.au/collections/mlb and https://www.mitchellandness.com.au/collections/rugby use the same meta description. A description written for each page earns more clicks.

https://www.mitchellandness.com.au/collections/nba, https://www.mitchellandness.com.au/collections/nfl, https://www.mitchellandness.com.au/collections/nhl, https://www.mitchellandness.com.au/collections/afl, https://www.mitchellandness.com.au/collections/nrl and https://www.mitchellandness.com.au/collections/bbl-headwear and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.mitchellandness.com.au/collections/nba, https://www.mitchellandness.com.au/collections/nfl, https://www.mitchellandness.com.au/collections/nhl, https://www.mitchellandness.com.au/collections/afl, https://www.mitchellandness.com.au/collections/nrl and https://www.mitchellandness.com.au/collections/bbl-headwear and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 245 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.