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mitski.com website review
Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 82 checks
This review found 37 issues worth fixing on mitski.com, 18 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #73,297 of 98,536 reviewed websitesbeats 22%
- #44,175 of 53,812 online storesbeats 15%
- #41,241 of 48,808 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 117 ms |
| May 23, 2026 | 119 ms |
| May 30, 2026 | 122 ms |
| Jun 6, 2026 | 130 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 144 ms |
| Jun 27, 2026 | 145 ms |
| Jul 4, 2026 | 139 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 127 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 132 ms |
| Aug 8, 2026 | 135 ms |
| Aug 15, 2026 | 135 ms |
| Aug 22, 2026 | 132 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 131 ms |
| Sep 12, 2026 | 133 ms |
| Sep 19, 2026 | 132 ms |
| Sep 26, 2026 | 129 ms |
| Oct 3, 2026 | 128 ms |
| Oct 10, 2026 | 129 ms |
| Oct 17, 2026 | 132 ms |
| Oct 24, 2026 | 135 ms |
| Oct 31, 2026 | 143 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
9.5 s · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 9.5 s faster on a phone.
Use efficient cache lifetimes
2.3 s · 1.2 MB11 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Mobile performance score: 40
40/100Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.7 s
A phone's processor spends 8.7 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 3.7 MB and 1.8 s of main-thread time.
Google CDN adds 722 ms
722 msGoogle CDN costs a phone 722 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 369 ms
369 msGoogle Tag Manager costs a phone 369 ms of main-thread work and 459 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms15 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
laylo.com adds 176 ms
176 mslaylo.com costs a phone 176 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 252 ms
252 msFacebook costs a phone 252 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 195 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
9 KiB1 image could be 9 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 8.7 s
8.7 sThe first text or image appears after 8.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 27.7 s
27.7 sYour largest element takes 27.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mitski – Official Website”.
Time to Interactive: 35.5 s
35.5 sThe page becomes fully interactive after 35.5 s. Good is under 3.8 s.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 635 ms
635 msScripts block taps and scrolling for 635 ms in total while the page loads. Good is under 200 ms.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 851 ms
851 msReal visitors wait 851 ms for your server to start answering (75th percentile). Good is under 800 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 117 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 149 ms
149 msReal visitors wait 149 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 11.2 MB in 99 requests
11.2 MBYour homepage downloads 11.2 MB in 99 requests on a phone: images 5.8 MB (28), scripts 2.9 MB (38) and other files 1.8 MB (16). Under 2 MB keeps phones on slow connections fast.
About 3.2 g of CO₂ per visit
3.16 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.16 g of CO₂e: 379.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
32 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 33 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
robots.txt blocks all crawlers
Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Blocked from indexing
Google's crawler is blocked from indexing this page.
Title is short (25 characters)
Your title is only 25 characters: “Mitski - Official Website”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
11 internal links, 10 external
The homepage links to 11 pages on mitski.com and 10 external pages.
4 checks passed
Meta description: 97 characters
Your meta description is 97 characters: “Visit Mitski's official website for news, tour dates, music, merchandise, mailing list, and more.”.
Canonical URL set
The canonical URL is https://www.mitski.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
XML sitemap found
Your XML sitemap is reachable at https://www.mitski.com/sitemap.xml.
AI search readiness
robots.txt blocks 6 AI answer engine crawlers
6 of 6Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
2 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://www.mitski.com/llms.txt (1 KiB, 0 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
https://www.mitski.com/music/nothings-about-to-happen-to-me, https://www.mitski.com/live, https://www.mitski.com/music, https://www.mitski.com/privacy-policy, https://www.mitski.com/terms-of-service and https://www.mitski.com/contact-information have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://www.mitski.com/music/nothings-about-to-happen-to-me, https://www.mitski.com/live, https://www.mitski.com/music, https://www.mitski.com/privacy-policy, https://www.mitski.com/terms-of-service and https://www.mitski.com/contact-information have no <h1> headline, so visitors and search engines get no clear main topic.
6 pages with very little text
https://www.mitski.com/music/nothings-about-to-happen-to-me, https://www.mitski.com/live, https://www.mitski.com/music, https://www.mitski.com/privacy-policy, https://www.mitski.com/terms-of-service and https://www.mitski.com/contact-information have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
6 internal pages checked
We fetched 6 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 6 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 11 words
The homepage has only about 11 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact Information”.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mitski.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- 10 Shopify Products;Shopify;Shopify Plus
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on mitski.com, including 19 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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