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mitsoh.com website review

Visit site (opens in a new tab)Reviewed 10 November 202623 issues · 75 checks

This review found 23 issues worth fixing on mitsoh.com, 1 of them high impact, across 75 checks. The most urgent: largest Contentful Paint: 5.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s917 msMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.3 s
Jun 20, 20261.2 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 2026989 ms
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.0 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.2 s
Oct 10, 20261.3 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.5 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
145 ms86 msMay 23Nov 7138 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026103 ms
May 30, 202697 ms
Jun 6, 202696 ms
Jun 13, 202693 ms
Jun 20, 2026104 ms
Jun 27, 2026107 ms
Jul 4, 2026112 ms
Jul 11, 2026112 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026113 ms
Aug 8, 2026113 ms
Aug 15, 2026112 ms
Aug 22, 2026111 ms
Aug 29, 2026110 ms
Sep 5, 2026112 ms
Sep 12, 2026114 ms
Sep 19, 2026117 ms
Sep 26, 2026121 ms
Oct 3, 2026126 ms
Oct 10, 2026128 ms
Oct 17, 2026130 ms
Oct 24, 2026130 ms
Oct 31, 2026135 ms
Nov 7, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mitsoh.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mitsoh.com at 0.9 s0.9 s
  2. mitsoh.com at 1.7 s1.7 s
  3. mitsoh.com at 2.6 s2.6 s
  4. mitsoh.com at 3.4 s3.4 s
  5. mitsoh.com at 4.3 s4.3 s
  6. mitsoh.com at 5.1 s5.1 s
  7. mitsoh.com at 6.0 s6.0 s
  8. mitsoh.com at 6.8 s6.8 s

Speed

7 to fix76
  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 490 KiB

    About 490 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    800 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, Klaviyo and shop.app and others), adding 1.5 MB and 305 ms of main-thread time.

  • Shopify adds 204 ms

    204 ms

    Shopify costs a phone 204 ms of main-thread work and 957 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 968 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,493 HTML elements

    The page has 2,493 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    218 KiB

    5 images could be 218 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    150 ms · 63 KiB

    About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 2 KiB

    2 KiB could be saved by minifying CSS.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    35 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (35 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 5.7 s

    5.7 s

    Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 103 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 5.8 s

    5.8 s

    The page becomes fully interactive after 5.8 s. Good is under 3.8 s.

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 550 ms

    550 ms

    Real visitors wait 550 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 3 ms

    3 ms

    Scripts block the page for only 3 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix74
  • Page weight: 3.6 MB in 359 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 359 requests on a phone: scripts 1.2 MB (153), other files 1.1 MB (160) and images 929 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Mitsoh_Testimonials_on_Home_page_5_Star_rating.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    88 KiB

    1 image is downloaded at several times the size a phone draws it, for example mitsoh-pasture-raised-bison-icon-white.svg at 1,000 px wide, shown at 54 px. Resized copies would save about 88 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (175 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

1 to fixGoogle 10099
  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 56 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 56 internal links, 14 external

    The homepage links to 56 pages on mitsoh.com and 14 external pages.

7 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Protein-rich traditional pemmican strips, grass-fed beef sticks and dry bison meat, made with simple ingredients and ro…”.

  • One H1 headline

    Your main headline reads: “Pasture-Raised Bison Pemmican & Grass-Fed Beef”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Mitsoh | Traditional Pemmican & Dry Meat Snacks”.

  • Canonical URL set

    The canonical URL is https://www.mitsoh.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mitsoh.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (763 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.mitsoh.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.mitsoh.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 5 small tap targets

    5 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 598 words of copy

    The homepage carries about 598 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ALL SNACKS”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop”, “Order note” and “Apply”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks and 3 trust badges.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mitsoh.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Klaviyo Email Marketing Sms · Triplewhale · Forms · Gift Box Builder · Free Gift · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 23 issues on mitsoh.com, including 11 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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