mmstore.com website review

About 757 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

11 files are served with short cache lifetimes, so returning visitors download them again (496 KiB).

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (amaicdn.com, Google CDN and reamaze.com and others), adding 1.2 MB and 794 ms of main-thread time.

About 115 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 560 ms faster on a phone.

2 images could be 72 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

amaicdn.com costs a phone 321 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 287 ms. During a long task the page ignores taps.

Google CDN costs a phone 184 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 14.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 14.7 s. Good is under 3.8 s.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 599 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.7 MB in 162 requests on a phone: scripts 1.3 MB (41), other files 777 KiB (100) and images 372 KiB (13). Under 2 MB keeps phones on slow connections fast.

1 image (169 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 2 elements on the page fail this check, rated serious by axe-core.

<dt> and <dd> elements must be contained by a <dl>: 2 elements on the page fail this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your title is 84 characters, so Google will cut it off around 60: “Marcus & Martinus Official Merchandise | Clothes, Accessories and More – MMstore.com”.

The homepage links to 29 pages on mmstore.com and 3 external pages.

https://www.mmstore.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.mmstore.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.mmstore.com/collections/all, https://www.mmstore.com/customer_authentication/redirect, https://www.mmstore.com/policies/shipping-policy, https://www.mmstore.com/policies/terms-of-service and https://www.mmstore.com/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.mmstore.com/collections/new-products/products/kiss-me-like-your-ex-is-in-the-room-tee-copy, whose canonical is https://www.mmstore.com/products/kiss-me-like-your-ex-is-in-the-room-tee-copy. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.mmstore.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.mmstore.com/pages/about-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 288 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.