Website review, no card needed
mobelindia.com website review
Visit site (opens in a new tab)Reviewed 18 October 202636 issues · 91 checks
This review found 36 issues worth fixing on mobelindia.com, 14 of them high impact, across 91 checks. The most urgent: page weight: 16.4 MB in 208 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #58,138 of 95,033 reviewed websitesbeats 34%
- #35,518 of 51,139 online storesbeats 26%
- #33,517 of 46,257 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.1 s |
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 127 ms |
| May 2, 2026 | 129 ms |
| May 9, 2026 | 128 ms |
| May 16, 2026 | 128 ms |
| May 23, 2026 | 122 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 119 ms |
| Jun 20, 2026 | 120 ms |
| Jun 27, 2026 | 122 ms |
| Jul 4, 2026 | 123 ms |
| Jul 11, 2026 | 124 ms |
| Jul 18, 2026 | 123 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 125 ms |
| Aug 15, 2026 | 122 ms |
| Aug 22, 2026 | 118 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 119 ms |
| Sep 12, 2026 | 119 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 123 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 134 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
1.4 s · 324 KiBAbout 324 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Render-blocking requests
1.2 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 52
52/100Your mobile performance score is 52 (desktop: 45). Pages that score under 90 lose visitors before the first paint.
Improve image delivery
150 ms · 777 KiB20 images could be 777 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
600 ms · 184 KiBAbout 184 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, amaicdn.com and Shopify and others), adding 3.8 MB and 393 ms of main-thread time.
Shopify adds 31 ms
31 msShopify costs a phone 31 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 951 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 276 ms
276 msGoogle Tag Manager costs a phone 276 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,578 HTML elements
The page has 2,578 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 145 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
82 KiB5 files are served with short cache lifetimes, so returning visitors download them again (82 KiB).
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.56
0.56For real visitors the layout shifts by 0.56 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 12.9 s
12.9 sYour largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
First Contentful Paint: 5.9 s
5.9 sThe first text or image appears after 5.9 s on a phone. Good is under 1.8 s.
Time to Interactive: 13.1 s
13.1 sThe page becomes fully interactive after 13.1 s. Good is under 3.8 s.
Speed Index: 7.3 s
7.3 sVisually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.
19 images without width and height
19 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 247 ms
247 msScripts block taps and scrolling for 247 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 127 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 756 ms
756 msReal visitors wait 756 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.075
0.075The layout barely moves while loading (CLS 0.075, good is under 0.1).
Images and page weight
Page weight: 16.4 MB in 208 requests
16.4 MBYour homepage downloads 16.4 MB in 208 requests on a phone: media 13.2 MB (1), images 1.0 MB (27) and scripts 915 KiB (53). Under 2 MB keeps phones on slow connections fast.
7 images far larger than shown
318 KiB7 images are downloaded at several times the size a phone draws them, for example Untitled_design_6_995bc8b8-80bf-4940-81b7-bb6dcc902178.jpg at 1,000 px wide, shown at 70 px. Resized copies would save about 318 KiB.
5 images in older formats
5 images (241 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (126 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.7 g of CO₂ per visit
4.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.66 g of CO₂e: 558.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Hidden but focusable
87 elements hidden from screen readers can still receive keyboard focus.
39 text elements with low contrast
39 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
16 images without alt text
16 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (48 elements)
All page content should be contained by landmarks: 48 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
78 links without text
78 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
324 internal links, 11 external
The homepage links to 324 pages on mobelindia.com and 11 external pages.
8 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Choose from our handcrafted range of furniture in India consisting of storage beds, cabinets, dining sets, coffee table…”.
One H1 headline
Your main headline reads: “MoBEL Furniture”.
Title: 38 characters
Your title is a healthy 38 characters: “Buy Furniture Online - Mobel Furniture”.
Canonical URL set
The canonical URL is https://www.mobelhomestore.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mobelhomestore.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,473 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.mobelhomestore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 70 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,031 words of copy
The homepage carries about 1,031 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “RETURN TO SHOP” and “Login / Register”.
5 calls to action
The homepage has 5 calls to action, for example “UW-E-8012 (KENNY) BOOK CABINET”, “Subscribe” and “Contact Us”.
2 short forms
2 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 82 testimonial or review blocks and “Over 50,000 happy customers”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mobelindia.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on mobelindia.com, including 18 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.