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mobaak.com website review
Visit site (opens in a new tab)Reviewed 7 November 202641 issues · 79 checks
This review found 41 issues worth fixing on mobaak.com, 16 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.1 s · 819 KiBAbout 819 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Use efficient cache lifetimes
2.6 s · 577 KiB17 files are served with short cache lifetimes, so returning visitors download them again (577 KiB).
Improve image delivery
1.6 s · 303 KiB5 images could be 303 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (hcaptcha.com, Bold Commerce and omnisnippet1.com and others), adding 2.3 MB and 1.1 s of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
hcaptcha.com adds 701 ms
701 mshcaptcha.com costs a phone 701 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 77 KiBAbout 77 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
350 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Legacy JavaScript
300 ms · 47 KiBPolyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Bold Commerce adds 178 ms
178 msBold Commerce costs a phone 178 ms of main-thread work and 484 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,683 HTML elements
The page has 1,683 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 237 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 16.4 s
16.4 sYour largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mobaak Aromatherapy Shoppe”.
Time to Interactive: 26.3 s
26.3 sThe page becomes fully interactive after 26.3 s. Good is under 3.8 s.
Speed Index: 12.3 s
12.3 sVisually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 383 ms
383 msScripts block taps and scrolling for 383 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.0 MB in 225 requests
5.0 MBYour homepage downloads 5.0 MB in 225 requests on a phone: scripts 2.1 MB (71), images 1.2 MB (12) and other files 927 KiB (116). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
1E702E0C-8C5A-4F86-8C50-1DF82F3B154F.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images below the first screen load straight away
2 images further down the page (76 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.42 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 170.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (20 elements)
All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
94 internal links, 4 external
The homepage links to 94 pages on mobaak.com and 4 external pages.
6 checks passed
Meta description: 87 characters
Your meta description is 87 characters: “Home Fragrance & Bath Products. Made in California, by hand, with the purest intention.”.
Title: 45 characters
Your title is a healthy 45 characters: “Mobaak Aroma Co. – Mobaak Aromatherapy Shoppe”.
Canonical URL set
The canonical URL is https://www.mobaak.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mobaak.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (305 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.mobaak.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.mobaak.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.mobaak.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
4 pages without a meta description
https://www.mobaak.com/customer_authentication/redirect, https://www.mobaak.com/collections/the-atelier-collection, https://www.mobaak.com/collections/body-oil and https://www.mobaak.com/collections/body-polish have no meta description, so Google writes the search snippet from whatever text it finds.
12 pages without an H1
https://www.mobaak.com/customer_authentication/redirect, https://www.mobaak.com/collections/home, https://www.mobaak.com/collections/candles, https://www.mobaak.com/collections/the-atelier-collection, https://www.mobaak.com/collections/wickless-tarts and https://www.mobaak.com/collections/ambiance-mist and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.mobaak.com/customer_authentication/redirect took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
3 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
21 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 159 words
The homepage has only about 159 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “Sign up”.
7 calls to action
The homepage has 7 calls to action, for example “Shop”, “SHOP NOW” and “Learn more about our story”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Pinterest Tag and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 4 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mobaak.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Bold Subscriptions · Judge Me Reviews · Omnisend · rechargecdn.com · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on mobaak.com, including 18 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.