mobbeauty.com website review

A phone's processor spends 10.0 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (csell.co, Google Tag Manager and Lucky Orange and others), adding 1.6 MB and 2.5 s of main-thread time.

About 766 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

32 files are served with short cache lifetimes, so returning visitors download them again (548 KiB).

csell.co costs a phone 782 ms of main-thread work and 55 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

Google Tag Manager costs a phone 504 ms of main-thread work and 468 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 images could be 427 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

19 long tasks block the main thread while loading, the longest for 331 ms. During a long task the page ignores taps.

Lucky Orange costs a phone 295 ms of main-thread work and 107 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Facebook costs a phone 259 ms of main-thread work and 214 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 173 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need.

About 15 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

22 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 196 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 265 requests on a phone: scripts 2.0 MB (98), images 1.3 MB (26) and other files 827 KiB (129). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 147.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

39 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

9 tap targets are too small or too close together to hit reliably with a finger.

12 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 25 characters: “Clean Makeup | MOB Beauty”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 255 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization, Store, WebSite and Website) but with 1 problem, for example “WebSite: url is not an absolute URL ("mobbeauty.com")”.

8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 171 pages on mobbeauty.com and 6 external pages.

https://mobbeauty.com/pages/collection, https://mobbeauty.com/collections/eyes and https://mobbeauty.com/collections/face have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=57449ca3-01f3-465c-8e5e-259a91812401&referrer=&landingpage=https%3A%2F%2Fmobbeauty.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017_.

9 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 307 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.