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mobelringen.no website review

Visit site (opens in a new tab)Reviewed 31 October 202629 issues · 80 checks

This review found 29 issues worth fixing on mobelringen.no, 8 of them high impact, across 80 checks. The most urgent: main-thread work: 4.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sMay 9Oct 241.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
123 ms114 msMay 9Oct 24121 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026119 ms
May 16, 2026116 ms
May 23, 2026115 ms
May 30, 2026117 ms
Jun 6, 2026119 ms
Jun 13, 2026121 ms
Jun 20, 2026121 ms
Jun 27, 2026121 ms
Jul 4, 2026121 ms
Jul 11, 2026120 ms
Jul 18, 2026120 ms
Jul 25, 2026120 ms
Aug 1, 2026120 ms
Aug 8, 2026121 ms
Aug 15, 2026122 ms
Aug 22, 2026122 ms
Aug 29, 2026122 ms
Sep 5, 2026121 ms
Sep 12, 2026120 ms
Sep 19, 2026120 ms
Sep 26, 2026120 ms
Oct 3, 2026121 ms
Oct 10, 2026121 ms
Oct 17, 2026121 ms
Oct 24, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mobelringen.no (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mobelringen.no at 0.9 s0.9 s
  2. mobelringen.no at 1.8 s1.8 s
  3. mobelringen.no at 2.7 s2.7 s
  4. mobelringen.no at 3.6 s3.6 s
  5. mobelringen.no at 4.5 s4.5 s
  6. mobelringen.no at 5.4 s5.4 s
  7. mobelringen.no at 6.3 s6.3 s
  8. mobelringen.no at 7.1 s7.1 s

Speed

7 to fix54
  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, cookiebot.eu and Convert Insights and others), adding 1.0 MB and 1.1 s of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    310 ms · 567 KiB

    About 567 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Google Tag Manager adds 691 ms

    691 ms

    Google Tag Manager costs a phone 691 ms of main-thread work and 666 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    538 KiB

    17 images could be 538 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    95 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (95 KiB).

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 186 ms

    186 ms

    Your server sent the HTML in 186 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 10.4 s

    10.4 s

    Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 19.2 s

    19.2 s

    The page becomes fully interactive after 19.2 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 588 ms

    588 ms

    Scripts block taps and scrolling for 588 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 119 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 345 ms

    345 ms

    Real visitors wait 345 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix81
  • Page weight: 3.8 MB in 124 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 124 requests on a phone: images 1.6 MB (36), scripts 1.5 MB (46) and fonts 650 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    vennekrets.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.1 g of CO₂ per visit

    1.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 130.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9592
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (13 elements)

    Alternative text of images should not be repeated as text: 13 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 157 internal links, 5 external

    The homepage links to 157 pages on mobelringen.no and 5 external pages.

6 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Alltid mange gode tilbud på møbler og interiør til hjemmet. Kjøp dine møbler og pynt på nett eller besøk din nærmeste M…”.

  • One H1 headline

    Your main headline reads: “Velkommen til Møbelringen – møbler og interiør til ditt hjem”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Møbler og interiør på nett og i butikk | Møbelringen”.

  • Canonical URL set

    The canonical URL is https://www.mobelringen.no/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mobelringen.no/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.mobelringen.no/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (580 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://www.mobelringen.no/kundeservice, https://www.mobelringen.no/nyheter and https://www.mobelringen.no/kundeservice/levering-og-montering have no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 pages without an H1

    https://www.mobelringen.no/kundeklubb/skrap-og-vinn, https://www.mobelringen.no/salg, https://www.mobelringen.no/inspirasjon, https://www.mobelringen.no/nyheter, https://www.mobelringen.no/kundeservice/handle-med-klikk-og-hent and https://www.mobelringen.no/kundeservice/levering-og-montering and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 7 small tap targets

    7 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 14 distorted images

    14 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 445 words of copy

    The homepage carries about 445 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mobelringen.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Vercel

Company

Employees
24
Founded
1985
Headquarters
Drammen

Upkeep, stack, hiring and company data from programmable.info

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