modern-matter.com website review

A phone's processor spends 6.6 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,242 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 4.2 MB and 1.2 s of main-thread time.

11 images could be 696 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

About 693 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

23 files are served with short cache lifetimes, so returning visitors download them again (500 KiB).

Shopify costs a phone 208 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 313 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 227 ms of main-thread work and 698 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Attentive costs a phone 118 ms of main-thread work and 552 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

8 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

9 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 24.2 s. Good is under 3.8 s.

Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 241 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 114 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.2 MB in 470 requests on a phone: images 2.9 MB (41), scripts 2.1 MB (118) and other files 1.6 MB (280). Under 2 MB keeps phones on slow connections fast.

7 images are downloaded at several times the size a phone draws them, for example 97651_743d6582-1f75-4c08-b713-14c9f937dcc0.jpg at 2,000 px wide, shown at 374 px. Resized copies would save about 735 KiB.

15 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

3 images (290 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.03 g of CO₂e: 243.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

19 visible links have no text or label, so screen readers cannot say where they go.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 247 pages on modern-matter.com and 4 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://modern-matter.com/pages/brochures-lookbooks, https://modern-matter.com/pages/bathroom-hardware-configurator, https://modern-matter.com/pages/trade-dealer-application, https://modern-matter.com/pages/image-submission and https://modern-matter.com/collections/all-hardware have no meta description, so Google writes the search snippet from whatever text it finds.

https://modern-matter.com/pages/contact-us, https://modern-matter.com/pages/about-us, https://modern-matter.com/pages/inspiration, https://modern-matter.com/pages/bathroom-hardware-configurator and https://modern-matter.com/pages/trade-program have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://cdn.shopify.com/s/files/1/0483/0652/0222/files/Glasgow4_BarPullBurnishedBrass.jpg?v=1763427961.

7 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 755 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 33 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.