modernpastime.com website review

A phone's processor spends 5.0 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,560 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 689 KiB of JavaScript is downloaded but never used on this page.

15 images could be 552 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Shopify costs a phone 88 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (Shopify, nfcube.com and smile.io and others), adding 449 KiB and 161 ms of main-thread time.

9 long tasks block the main thread while loading, the longest for 140 ms. During a long task the page ignores taps.

About 121 KiB of CSS is downloaded but never applied on this page.

6 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 6.8 s. Good is under 3.8 s.

Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 66 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.6 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 124 requests on a phone: images 1.1 MB (27), other files 640 KiB (51) and scripts 591 KiB (38). Under 2 MB keeps phones on slow connections fast.

2 images (110 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

1 button has no accessible name, so screen readers announce just “button”.

7 elements hidden from screen readers can still receive keyboard focus.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 visible links have no text or label, so screen readers cannot say where they go.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 14 characters: “Modern Pastime”. Between 30 and 65 characters leaves room to say what you do and for whom.

The homepage links to 325 pages on modernpastime.com and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://www.modernpastime.com/collections/apparel-new, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.modernpastime.com/collections/bath-body, https://www.modernpastime.com/collections/soaps-oils-new, https://www.modernpastime.com/collections/bath-salts-soaks-new, https://www.modernpastime.com/collections/skin-care-masks, https://www.modernpastime.com/collections/hair-care and https://www.modernpastime.com/collections/books-stationary and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.modernpastime.com/collections/bath-body, https://www.modernpastime.com/collections/soaps-oils-new, https://www.modernpastime.com/collections/bath-salts-soaks-new, https://www.modernpastime.com/collections/skin-care-masks, https://www.modernpastime.com/collections/hair-care and https://www.modernpastime.com/collections/books-stationary and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://www.modernpastime.com/.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 415 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.