modernshadexpress.com website review

6 images could be 622 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

23 files are served with short cache lifetimes, so returning visitors download them again (193 KiB).

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

About 242 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

A phone's processor spends 4.3 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Clarity and Mailchimp and others), adding 915 KiB and 848 ms of main-thread time.

Shopify costs a phone 556 ms of main-thread work and 489 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

6 KiB could be saved by minifying JavaScript.

10 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 16.2 s. Good is under 3.8 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 333 ms in total while the page loads. Good is under 200 ms.

10 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 24.9 MB in 329 requests on a phone: media 20.9 MB (6), images 1.8 MB (27) and scripts 1.0 MB (125). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 7.07 g of CO₂e: 848.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Elements with visible text labels do not have matching accessible names. (1 element).

There are 2 <h1> headlines (“Modern Shade Xpress” and “BUILD A TRULY CUSTOM SHADE”). One clear main headline is easier for people and search engines.

The homepage links to 38 pages on modernshadexpress.com and 2 external pages.

https://modernshadexpress.com/pages/promotions, https://modernshadexpress.com/pages/shop-overview, https://modernshadexpress.com/pages/roller-shades, https://modernshadexpress.com/pages/cell-shades, https://modernshadexpress.com/pages/coupled-shades and https://modernshadexpress.com/pages/motorized-window-shade-controls and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://modernshadexpress.com/pages/promotions, https://modernshadexpress.com/pages/msx-samples and https://modernshadexpress.com/pages/measurement-guide have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://modernshadexpress.com/pages/cell-shades took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 6 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.