moltonbrown.it website review

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

About 124 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

4 images could be 76 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

20 files are served with short cache lifetimes, so returning visitors download them again (55 KiB).

6 KiB could be saved by minifying JavaScript.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

The page has 1,750 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (iubenda, Yotpo and Shopify and others), adding 313 KiB and 257 ms of main-thread time.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

About 10 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.9 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.8 MB in 172 requests on a phone: images 789 KiB (23), other files 727 KiB (77) and fonts 708 KiB (4). Under 2 MB keeps phones on slow connections fast.

1 image (68 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

15 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your meta description is 210 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 259 pages on moltonbrown.it and 0 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.moltonbrown.it/collections/collezione-natale, https://www.moltonbrown.it/pages/trova-un-negozio, https://www.moltonbrown.it/collections/bath-body, https://www.moltonbrown.it/collections/gel-doccia, https://www.moltonbrown.it/collections/ricariche-gel-doccia and https://www.moltonbrown.it/collections/saponette and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.moltonbrown.it/pages/trova-un-negozio has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 127 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 459 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 11 cookies (measured from a US location before any click).

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.