moltonbrown.gr website review

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

The page has 2,291 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

21 files are served with short cache lifetimes, so returning visitors download them again (107 KiB).

8 third-party services load with your homepage (Optanon, Google CDN and Shopify and others), adding 370 KiB and 211 ms of main-thread time.

About 151 KiB of JavaScript is downloaded but never used on this page.

2 images could be 31 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 24 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The Woody Citrus Christmas Cracker”.

The page becomes fully interactive after 7.4 s. Good is under 3.8 s.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 83 ms to 84 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 161 requests on a phone: fonts 770 KiB (6), other files 706 KiB (67) and images 527 KiB (28). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

22 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3, h1 → h3 and h2 → h6), which makes the page harder to scan with a screen reader.

Your title is 70 characters, so Google will cut it off around 60: “Molton Brown® Greece | Εκλεπτυσμένα Σετ Δώρων Ομορφιάς, Αρωμάτων, Περι”.

There are 2 <h1> headlines (“Molton Brown” and “Festive Feelings”). One clear main headline is easier for people and search engines.

Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 350 pages on moltonbrown.gr and 3 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://moltonbrown.gr/pages/store-finder, https://moltonbrown.gr/collections/festive-limited-editions-2, https://moltonbrown.gr/collections/%CE%B4%CF%8E%CF%81%CE%B1-%CE%BA%CE%AC%CF%84%CF%89-%CE%B1%CF%80%CF%8C-40, https://moltonbrown.gr/collections/%CE%B4%CF%8E%CF%81%CE%B1-%CE%BA%CE%AC%CF%84%CF%89-%CE%B1%CF%80%CF%8C-70, https://moltonbrown.gr/pages/%CE%B2%CF%81%CE%B5%CE%B9%CF%84%CE%B5-%CF%84%CE%BF-%CE%B1%CF%81%CF%89%CE%BC%CE%B1-%CF%83%CE%B1 and https://moltonbrown.gr/collections/best-sellers-%CF%83%CF%89%CE%BC%CE%B1%CF%84%CE%BF%CF%83 and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 9 pages by a URL that isn't their canonical one, for example https://moltonbrown.gr/collections/%CE%B4%CF%8E%CF%81%CE%B1-%CE%BA%CE%AC%CF%84%CF%89-%CE%B1%CF%80%CF%8C-40, whose canonical is https://moltonbrown.gr/collections/%ce%b4%cf%8e%cf%81%ce%b1-%ce%ba%ce%ac%cf%84%cf%89-%ce%b1%cf%80%cf%8c-40. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://moltonbrown.gr/pages/store-finder and https://moltonbrown.gr/pages/%CE%B2%CF%81%CE%B5%CE%B9%CF%84%CE%B5-%CF%84%CE%BF-%CE%B1%CF%81%CF%89%CE%BC%CE%B1-%CF%83%CE%B1 have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 130 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 252 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.