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monicaandandy.com website review
Visit site (opens in a new tab)Reviewed 4 November 202641 issues · 89 checks
This review found 41 issues worth fixing on monicaandandy.com, 18 of them high impact, across 89 checks. The most urgent: document request latency. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #74,589 of 105,912 reviewed websitesbeats 26%
- #46,665 of 59,600 online storesbeats 18%
- #43,910 of 54,324 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 179 ms |
| May 23, 2026 | 174 ms |
| May 30, 2026 | 171 ms |
| Jun 6, 2026 | 178 ms |
| Jun 13, 2026 | 180 ms |
| Jun 20, 2026 | 182 ms |
| Jun 27, 2026 | 183 ms |
| Jul 4, 2026 | 179 ms |
| Jul 11, 2026 | 182 ms |
| Jul 18, 2026 | 181 ms |
| Jul 25, 2026 | 186 ms |
| Aug 1, 2026 | 204 ms |
| Aug 8, 2026 | 213 ms |
| Aug 15, 2026 | 223 ms |
| Aug 22, 2026 | 234 ms |
| Aug 29, 2026 | 229 ms |
| Sep 5, 2026 | 220 ms |
| Sep 12, 2026 | 216 ms |
| Sep 19, 2026 | 212 ms |
| Sep 26, 2026 | 216 ms |
| Oct 3, 2026 | 221 ms |
| Oct 10, 2026 | 221 ms |
| Oct 17, 2026 | 224 ms |
| Oct 24, 2026 | 221 ms |
| Oct 31, 2026 | 214 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.3 s
3.5 s
4.6 s
5.8 s
6.9 s
8.1 s
9.3 s
Speed
Document request latency
4.0 sThe HTML itself could arrive about 4.0 s sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce initial server response time
3.9 sReduce initial server response time. Google estimates savings of 3.9 s on a phone.
Render-blocking requests
1.7 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.
Google Tag Manager adds 1.1 s
1.1 sGoogle Tag Manager costs a phone 1.1 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
12,057 HTML elements
The page has 12,057 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.5 s
A phone's processor spends 6.5 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Server response: 4.0 s
4.0 sYour server takes 4.0 s to send the HTML. Google recommends under 600 ms; everything else waits for it.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Bazaarvoice and others), adding 2.0 MB and 1.8 s of main-thread time.
Reduce unused JavaScript
150 ms · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
750 ms · 444 KiB5 images could be 444 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Use efficient cache lifetimes
250 ms · 502 KiB19 files are served with short cache lifetimes, so returning visitors download them again (502 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 374 ms. During a long task the page ignores taps.
Facebook adds 270 ms
270 msFacebook costs a phone 270 ms of main-thread work and 231 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
120 KiBAbout 120 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
74 KiB74 KiB could be saved by minifying JavaScript.
Legacy JavaScript
73 KiBPolyfills for old browsers add 73 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.3 s
11.3 sYour largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 26.8 s
26.8 sThe page becomes fully interactive after 26.8 s. Good is under 3.8 s.
Speed Index: 12.9 s
12.9 sVisually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 179 ms to 214 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.109
0.109The layout shifts by 0.109 while loading, so content jumps under the reader's thumb. Good is under 0.1.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 155 ms
155 msReal visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 338 ms
338 msReal visitors wait 338 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 5.1 MB in 257 requests
5.1 MBYour homepage downloads 5.1 MB in 257 requests on a phone: scripts 2.6 MB (123), images 2.0 MB (65) and fonts 317 KiB (5). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 3.1 MB together. On a phone connection a single image that size takes seconds.
15 images far larger than shown
788 KiB15 images are downloaded at several times the size a phone draws them, for example disney-pixar-toy-story-menu.webp at 630 px wide, shown at 167 px. Resized copies would save about 788 KiB.
29 images in older formats
29 images (6.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (169 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 173.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
41 links without text
41 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 129 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (209 characters)
Your meta description is 209 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
555 internal links, 11 external
The homepage links to 555 pages on monicaandandy.com and 11 external pages.
6 checks passed
Title: 61 characters
Your title is a healthy 61 characters: “Monica + Andy: Organic Baby Clothes, Blankets, Pajamas & More”.
Canonical URL set
The canonical URL is https://monicaandandy.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://monicaandandy.com/sitemap-index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,112 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://monicaandandy.com/llms.txt (3 KiB, 14 links), a plain-text guide to the site for AI tools.
Other pages
8 pages share a meta description
https://monicaandandy.com/collections/all-products, https://monicaandandy.com/collections/hot-wheels, https://monicaandandy.com/collections/baby-care, https://monicaandandy.com/collections/sale, https://monicaandandy.com/collections/disney-gifting and https://monicaandandy.com/collections/fall and 2 others use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://monicaandandy.com/collections/embroidery-shop has no <h1> headline, so visitors and search engines get no clear main topic.
6 pages slow to respond
https://monicaandandy.com/collections/all-products, https://monicaandandy.com/collections/sale, https://monicaandandy.com/pages/blogs-events-classes, https://monicaandandy.com/pages/faq, https://monicaandandy.com/collections/new-arrivals and https://monicaandandy.com/collections/disney-princess took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.net/action/0?ti=5666677&Ver=2&mid=8b12a421-08a2-4f22-9f7a-8ae0df40ebfb&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Monica%20%2B%20Andy%3A%20Organic%20Baby%20Clothes,%20Bla.
56 small tap targets
56 of 236 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,430 words of copy
The homepage carries about 1,430 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “The Gift Shop”.
107 calls to action
The homepage has 107 calls to action, for example “JOIN TO SHOP”, “SHOP NOW” and “Shop Now”.
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Vercel Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at monicaandandy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Astro
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Vercel
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Company
- Headquarters
- Chicago
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on monicaandandy.com, including 25 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.