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mongoose.com website review

Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 78 checks

This review found 31 issues worth fixing on mongoose.com, 11 of them high impact, across 78 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.9 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.0 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
123 ms100 msMay 23Nov 7120 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026114 ms
May 30, 2026111 ms
Jun 6, 2026111 ms
Jun 13, 2026105 ms
Jun 20, 2026105 ms
Jun 27, 2026105 ms
Jul 4, 2026104 ms
Jul 11, 2026105 ms
Jul 18, 2026104 ms
Jul 25, 2026103 ms
Aug 1, 2026104 ms
Aug 8, 2026108 ms
Aug 15, 2026110 ms
Aug 22, 2026107 ms
Aug 29, 2026106 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 2026106 ms
Sep 26, 2026110 ms
Oct 3, 2026113 ms
Oct 10, 2026119 ms
Oct 17, 2026120 ms
Oct 24, 2026120 ms
Oct 31, 2026120 ms
Nov 7, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mongoose.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mongoose.com at 0.4 s0.4 s
  2. mongoose.com at 0.8 s0.8 s
  3. mongoose.com at 1.1 s1.1 s
  4. mongoose.com at 1.5 s1.5 s
  5. mongoose.com at 1.9 s1.9 s
  6. mongoose.com at 2.3 s2.3 s
  7. mongoose.com at 2.6 s2.6 s
  8. mongoose.com at 3.0 s3.0 s

Speed

9 to fix60
  • Use efficient cache lifetimes

    2.1 s · 311 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (311 KiB).

  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Improve image delivery

    450 ms · 746 KiB

    10 images could be 746 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused JavaScript

    900 ms · 155 KiB

    About 155 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Cookiebot, Curalate and Bazaarvoice and others), adding 736 KiB and 708 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 63 KiB

    About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,587 HTML elements

    The page has 2,587 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.1 s

    16.1 s

    Your largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “NEW 12"-20" KIDS BIKES BE A SKID KID Shop Skid MAKE IT A BM…”.

  • Time to Interactive: 16.6 s

    16.6 s

    The page becomes fully interactive after 16.6 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 231 ms

    231 ms

    Scripts block taps and scrolling for 231 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 114 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 128 ms

    128 ms

    Real visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 477 ms

    477 ms

    Real visitors wait 477 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.4 MB in 235 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 235 requests on a phone: images 2.4 MB (40), other files 883 KiB (137) and scripts 852 KiB (49). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    42 KiB

    1 image is downloaded at several times the size a phone draws it, for example M26-4830_NovemberHP_Feature1-PD.png at 1,080 px wide, shown at 274 px. Resized copies would save about 42 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (100 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 8892
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • ARIA commands must have an accessible name (12 elements)

    ARIA commands must have an accessible name: 12 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 51 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 117 internal links, 26 external

    The homepage links to 117 pages on mongoose.com and 26 external pages.

6 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “From BMX to mountain bikes, Mongoose delivers one of the best riding experiences. And it all started with a wheel in a …”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Mongoose Bicycles | BMX Bikes, Mountain Bikes, Kids Bikes”.

  • Canonical URL set

    The canonical URL is https://www.mongoose.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mongoose.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (812 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.mongoose.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.mongoose.com/collections/best-sellers has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.mongoose.com/collections/best-sellers has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 30 small tap targets

    30 of 102 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 811 words of copy

    The homepage carries about 811 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All BMX” and “Shop All Mountain”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “Shop BMX”, “Shop MTB” and “Shop Gear”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 2 of them by other companies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mongoose.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Minmaxify Order Limits · Geoip Country Redirect · Cookiebot Cmp · Itable · Cms Shopify · curalate.com · bazaarvoice.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Founded
1974
Headquarters
Madison

Upkeep, stack, hiring and company data from programmable.info

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