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mongoose.com website review
Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 78 checks
This review found 31 issues worth fixing on mongoose.com, 11 of them high impact, across 78 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #27,623 of 97,278 reviewed websitesbeats 66%
- #17,733 of 52,891 online storesbeats 60%
- #17,115 of 47,942 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 114 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 105 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 105 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 108 ms |
| Aug 15, 2026 | 110 ms |
| Aug 22, 2026 | 107 ms |
| Aug 29, 2026 | 106 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 106 ms |
| Sep 26, 2026 | 110 ms |
| Oct 3, 2026 | 113 ms |
| Oct 10, 2026 | 119 ms |
| Oct 17, 2026 | 120 ms |
| Oct 24, 2026 | 120 ms |
| Oct 31, 2026 | 120 ms |
| Nov 7, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Use efficient cache lifetimes
2.1 s · 311 KiB13 files are served with short cache lifetimes, so returning visitors download them again (311 KiB).
Render-blocking requests
1.1 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Improve image delivery
450 ms · 746 KiB10 images could be 746 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused JavaScript
900 ms · 155 KiBAbout 155 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Cookiebot, Curalate and Bazaarvoice and others), adding 736 KiB and 708 ms of main-thread time.
Reduce unused CSS
300 ms · 63 KiBAbout 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,587 HTML elements
The page has 2,587 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.1 s
16.1 sYour largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “NEW 12"-20" KIDS BIKES BE A SKID KID Shop Skid MAKE IT A BM…”.
Time to Interactive: 16.6 s
16.6 sThe page becomes fully interactive after 16.6 s. Good is under 3.8 s.
Speed Index: 6.4 s
6.4 sVisually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.
Real-user CLS: 0.12
0.12For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 231 ms
231 msScripts block taps and scrolling for 231 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 114 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 128 ms
128 msReal visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 477 ms
477 msReal visitors wait 477 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 235 requests
4.4 MBYour homepage downloads 4.4 MB in 235 requests on a phone: images 2.4 MB (40), other files 883 KiB (137) and scripts 852 KiB (49). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
42 KiB1 image is downloaded at several times the size a phone draws it, for example M26-4830_NovemberHP_Feature1-PD.png at 1,080 px wide, shown at 274 px. Resized copies would save about 42 KiB.
1 image below the first screen load straight away
1 image further down the page (100 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.25 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
ARIA commands must have an accessible name (12 elements)
ARIA commands must have an accessible name: 12 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 51 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
117 internal links, 26 external
The homepage links to 117 pages on mongoose.com and 26 external pages.
6 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “From BMX to mountain bikes, Mongoose delivers one of the best riding experiences. And it all started with a wheel in a …”.
Title: 57 characters
Your title is a healthy 57 characters: “Mongoose Bicycles | BMX Bikes, Mountain Bikes, Kids Bikes”.
Canonical URL set
The canonical URL is https://www.mongoose.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mongoose.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (812 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.mongoose.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.mongoose.com/collections/best-sellers has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.mongoose.com/collections/best-sellers has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
30 small tap targets
30 of 102 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 811 words of copy
The homepage carries about 811 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop All BMX” and “Shop All Mountain”.
25 calls to action
The homepage has 25 calls to action, for example “Shop BMX”, “Shop MTB” and “Shop Gear”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 2 customer or partner logos and 4 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
8 cookies set on arrival
8Opening the homepage sets 8 cookies, 2 of them by other companies (measured from a US location before any click).
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mongoose.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Minmaxify Order Limits · Geoip Country Redirect · Cookiebot Cmp · Itable · Cms Shopify · curalate.com · bazaarvoice.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Founded
- 1974
- Headquarters
- Madison
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on mongoose.com, including 17 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.