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moniker.no website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 80 checks

This review found 32 issues worth fixing on moniker.no, 7 of them high impact, across 80 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s918 msMay 23Nov 7942 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.0 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.0 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 2026987 ms
Oct 31, 2026964 ms
Nov 7, 2026942 ms
Real-visitor tap response (INP)75th percentile, phones
81 ms66 msMay 23Nov 770 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202679 ms
Jun 13, 202679 ms
Jun 20, 202675 ms
Jun 27, 202671 ms
Jul 4, 202670 ms
Jul 11, 202670 ms
Jul 18, 202671 ms
Jul 25, 202671 ms
Aug 1, 202671 ms
Aug 8, 202671 ms
Aug 15, 202670 ms
Aug 22, 202669 ms
Aug 29, 202669 ms
Sep 5, 202668 ms
Sep 12, 202669 ms
Sep 19, 202671 ms
Sep 26, 202671 ms
Oct 3, 202672 ms
Oct 10, 202671 ms
Oct 17, 202671 ms
Oct 24, 202670 ms
Oct 31, 202670 ms
Nov 7, 202670 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of moniker.no (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. moniker.no at 0.4 s0.4 s
  2. moniker.no at 0.8 s0.8 s
  3. moniker.no at 1.1 s1.1 s
  4. moniker.no at 1.5 s1.5 s
  5. moniker.no at 1.9 s1.9 s
  6. moniker.no at 2.3 s2.3 s
  7. moniker.no at 2.6 s2.6 s
  8. moniker.no at 3.0 s3.0 s

Speed

8 to fix60
  • Improve image delivery

    1.0 s · 1.2 MB

    28 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Use efficient cache lifetimes

    468 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (468 KiB).

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 843 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 268 ms. During a long task the page ignores taps.

  • cloudfront.net adds 223 ms

    223 ms

    cloudfront.net costs a phone 223 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,994 HTML elements

    The page has 1,994 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (cloudfront.net, omnisnippet1.com and Shopify and others), adding 590 KiB and 461 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 215 KiB

    About 215 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.7 s

    16.7 s

    The page becomes fully interactive after 16.7 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.224

    0.224

    The layout shifts by 0.224 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 4.6 s

    4.6 s

    Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 70 ms

    70 ms

    Real visitors wait 70 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 379 ms

    379 ms

    Real visitors wait 379 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 70 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 110 ms

    110 ms

    Scripts block the page for only 110 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix64
  • Page weight: 10.4 MB in 313 requests

    10.4 MB

    Your homepage downloads 10.4 MB in 313 requests on a phone: media 6.0 MB (3), images 2.5 MB (48) and other files 1,009 KiB (184). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    ganni_fp54334.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.9 g of CO₂ per visit

    2.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.95 g of CO₂e: 353.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9192
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 63 images without alt text

    63 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • Title is short (7 characters)

    Your title is only 7 characters: “Moniker”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • One H1 headline

    Your <h1> is empty.

  • 223 internal links, 4 external

    The homepage links to 223 pages on moniker.no and 4 external pages.

5 checks passed
  • Meta description: 103 characters

    Your meta description is 103 characters: “Moniker Concept Store - Norway's best selection of clothing, shoes and accessories from leading brands.”.

  • Canonical URL set

    The canonical URL is https://moniker.no/en.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://moniker.no/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (560 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://moniker.no/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://moniker.no/en/policies/refund-policy and https://moniker.no/en/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 33 small tap targets

    33 of 157 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 404 words of copy

    The homepage carries about 404 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “The Vacation Shop” and “SHOP NYHETER”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “The Vacation Shop”, “Shop nyheter” and “Shop kolleksjonen nå”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moniker.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sales Discounts · Omnisend · cloudfront.net · aliyuncs.com · hextom.com · luckyorange.com · amazonaws.com · sprii.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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