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mooncat.com website review
Visit site (opens in a new tab)Reviewed 4 November 202626 issues · 82 checks
This review found 26 issues worth fixing on mooncat.com, 7 of them high impact, across 82 checks. The most urgent: page weight: 14.9 MB in 286 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,231 of 109,129 reviewed websitesbeats 97%
- #1,098 of 61,801 online storesbeats 97%
- #1,065 of 56,378 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 770 ms |
| May 23, 2026 | 764 ms |
| May 30, 2026 | 756 ms |
| Jun 6, 2026 | 754 ms |
| Jun 13, 2026 | 754 ms |
| Jun 20, 2026 | 755 ms |
| Jun 27, 2026 | 780 ms |
| Jul 4, 2026 | 798 ms |
| Jul 11, 2026 | 799 ms |
| Jul 18, 2026 | 796 ms |
| Jul 25, 2026 | 790 ms |
| Aug 1, 2026 | 785 ms |
| Aug 8, 2026 | 790 ms |
| Aug 15, 2026 | 792 ms |
| Aug 22, 2026 | 815 ms |
| Aug 29, 2026 | 826 ms |
| Sep 5, 2026 | 829 ms |
| Sep 12, 2026 | 831 ms |
| Sep 19, 2026 | 812 ms |
| Sep 26, 2026 | 789 ms |
| Oct 3, 2026 | 760 ms |
| Oct 10, 2026 | 750 ms |
| Oct 17, 2026 | 744 ms |
| Oct 24, 2026 | 739 ms |
| Oct 31, 2026 | 746 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 79 ms |
| May 23, 2026 | 79 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 80 ms |
| Jun 13, 2026 | 80 ms |
| Jun 20, 2026 | 81 ms |
| Jun 27, 2026 | 84 ms |
| Jul 4, 2026 | 86 ms |
| Jul 11, 2026 | 85 ms |
| Jul 18, 2026 | 84 ms |
| Jul 25, 2026 | 83 ms |
| Aug 1, 2026 | 83 ms |
| Aug 8, 2026 | 82 ms |
| Aug 15, 2026 | 82 ms |
| Aug 22, 2026 | 82 ms |
| Aug 29, 2026 | 82 ms |
| Sep 5, 2026 | 83 ms |
| Sep 12, 2026 | 83 ms |
| Sep 19, 2026 | 80 ms |
| Sep 26, 2026 | 79 ms |
| Oct 3, 2026 | 79 ms |
| Oct 10, 2026 | 79 ms |
| Oct 17, 2026 | 78 ms |
| Oct 24, 2026 | 78 ms |
| Oct 31, 2026 | 79 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.1 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
7,599 HTML elements
The page has 7,599 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 3.8 MB33 images could be 3.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Yotpo, Shopify and Google Tag Manager and others), adding 887 KiB and 892 ms of main-thread time.
Use efficient cache lifetimes
464 KiB17 files are served with short cache lifetimes, so returning visitors download them again (464 KiB).
Reduce unused JavaScript
359 KiBAbout 359 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
150 ms · 57 KiBPolyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.
Reduce unused CSS
16 KiBAbout 16 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 25.3 s
25.3 sThe page becomes fully interactive after 25.3 s. Good is under 3.8 s.
Largest Contentful Paint: 4.3 s
4.3 sYour largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
80 images without width and height
80 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 375 ms
375 msScripts block taps and scrolling for 375 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 105 ms
105 msReal visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 378 ms
378 msReal visitors wait 378 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.2 s
3.2 sVisually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 14.9 MB in 286 requests
14.9 MBYour homepage downloads 14.9 MB in 286 requests on a phone: media 8.0 MB (4), images 4.8 MB (55) and scripts 1.0 MB (55). Under 2 MB keeps phones on slow connections fast.
11 images far larger than shown
1.8 MB11 images are downloaded at several times the size a phone draws them, for example mooncat_pdp_MR_OutlawCountry_bottle.jpg at 1,400 px wide, shown at 173 px. Resized copies would save about 1.8 MB.
2 images in older formats
2 images (292 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 4.2 g of CO₂ per visit
4.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.22 g of CO₂e: 506.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 285 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (164 characters)
Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.
474 internal links, 8 external
The homepage links to 474 pages on mooncat.com and 8 external pages.
7 checks passed
One H1 headline
Your main headline reads: “DEATH NOTE x MOONCAT”.
Title: 40 characters
Your title is a healthy 40 characters: “mooncat | not nail polish. wearable art.”.
Canonical URL set
The canonical URL is https://www.mooncat.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mooncat.com/sitemap.xml.
AI search readiness
robots.txt blocks 3 AI answer engine crawlers
3 of 6Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
3 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,723 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.mooncat.com/llms.txt (1 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
13 pages without a meta description
https://www.mooncat.com/collections/everything, https://www.mooncat.com/collections/fall-faves, https://www.mooncat.com/collections/trending-now, https://www.mooncat.com/collections/neutral-nail-polish, https://www.mooncat.com/collections/back-in-stock-1 and https://www.mooncat.com/collections/thermal and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
452 of 515 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,395 words of copy
The homepage carries about 1,395 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW ✦ →”.
8 calls to action
The homepage has 8 calls to action, for example “SHOP ALL”, “SHOP BY TYPE” and “shop all sets”.
97 short forms
97 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 100 testimonial or review blocks and 5 trust badges.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Snap Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mooncat.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Passaic
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on mooncat.com, including 13 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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