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moonjuice.com website review
Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 87 checks
This review found 39 issues worth fixing on moonjuice.com, 10 of them high impact, across 87 checks. The most urgent: main-thread work: 10.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #76,849 of 109,103 reviewed websitesbeats 26%
- #48,413 of 61,799 online storesbeats 18%
- #45,585 of 56,374 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 138 ms |
| May 23, 2026 | 139 ms |
| May 30, 2026 | 144 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 155 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 157 ms |
| Jul 25, 2026 | 160 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 172 ms |
| Aug 15, 2026 | 181 ms |
| Aug 22, 2026 | 192 ms |
| Aug 29, 2026 | 196 ms |
| Sep 5, 2026 | 194 ms |
| Sep 12, 2026 | 191 ms |
| Sep 19, 2026 | 189 ms |
| Sep 26, 2026 | 190 ms |
| Oct 3, 2026 | 191 ms |
| Oct 10, 2026 | 189 ms |
| Oct 17, 2026 | 188 ms |
| Oct 24, 2026 | 187 ms |
| Oct 31, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 10.2 s
A phone's processor spends 10.2 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused JavaScript
900 ms · 2.7 MBAbout 2.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Use efficient cache lifetimes
300 ms · 2.4 MB59 files are served with short cache lifetimes, so returning visitors download them again (2.4 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, route.com and Clarity and others), adding 4.5 MB and 2.0 s of main-thread time.
Google Tag Manager adds 700 ms
700 msGoogle Tag Manager costs a phone 700 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
600 ms · 136 KiBAbout 136 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
route.com adds 400 ms
400 msroute.com costs a phone 400 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Duplicated JavaScript
485 KiB485 KiB JavaScript is shipped twice across bundles.
Render-blocking requests
400 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
rebuyengine.com adds 175 ms
175 msrebuyengine.com costs a phone 175 ms of main-thread work and 851 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,568 HTML elements
The page has 2,568 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 135 ms
135 msShopify costs a phone 135 ms of main-thread work and 574 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 133 ms
133 msKlaviyo costs a phone 133 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 227 ms. During a long task the page ignores taps.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Improve image delivery
100 KiB7 images could be 100 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
89 KiBPolyfills for old browsers add 89 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 54.0 s
54.0 sThe page becomes fully interactive after 54.0 s. Good is under 3.8 s.
Speed Index: 13.8 s
13.8 sVisually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 7.2 s
7.2 sYour largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 930 ms
930 msScripts block taps and scrolling for 930 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 877 ms
877 msReal visitors wait 877 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.161
0.161The layout shifts by 0.161 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 8.5 MB in 683 requests
8.5 MBYour homepage downloads 8.5 MB in 683 requests on a phone: scripts 5.5 MB (292), other files 1.2 MB (271) and images 738 KiB (60). Under 2 MB keeps phones on slow connections fast.
About 2.4 g of CO₂ per visit
2.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.41 g of CO₂e: 288.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
49 links without text
49 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6, h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 88 images in the HTML carry an alt attribute.
18 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 18 WCAG 2.2 A/AA and best-practice rules on the phone render: 18 passed and 0 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Moon Juice” and “Supports skin, immunity and liver health.”). One clear main headline is easier for people and search engines.
21 links with vague text
21 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
214 internal links, 2 external
The homepage links to 214 pages on moonjuice.com and 2 external pages.
6 checks passed
Title: 43 characters
Your title is a healthy 43 characters: “Moon Juice - Adaptogenic Beauty & Wellbeing”.
Canonical URL set
The canonical URL is https://moonjuice.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://moonjuice.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,079 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://moonjuice.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://moonjuice.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.
4 pages slow to respond
https://moonjuice.com/products/supercell, https://moonjuice.com/collections/all, https://moonjuice.com/products/magnesi-om-magnesium-supplement and https://moonjuice.com/products/sleepy-magnesiom-magnesium-powder-with-melatonin-for-sleep took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://i.geistm.com/x/MJ.
19 small tap targets
19 of 55 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 598 words of copy
The homepage carries about 598 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP SUPERCELL”.
31 calls to action
The homepage has 31 calls to action, for example “Shop All”, “Subscribe” and “Shop”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity and Hotjar.
Privacy and tracking
15 trackers load before any consent
15Before a visitor clicks anything, the page loads Amazon Ads, Amplitude, Criteo, Google Ads and Google Analytics and 10 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
34 cookies set on arrival
34Opening the homepage sets 34 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
85 other companies contacted
Loading the homepage contacts 85 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moonjuice.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Sitemap Noindex Pro Seo · Reamaze Live Chat Helpdesk · Route Protection Tracking · Redo · Rebuy Personalization Engine · Microsoft Clarity · Loyalty Rewards And Referrals · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Okendo · Attentive · Impact Com · Social Widget · Gdpr Backpack · nofraud.com · rechargecdn.com · attn.tv · govx.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Culver City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on moonjuice.com, including 25 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.