morecoffee.com website review

About 315 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

About 160 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

A phone's processor spends 3.1 s on main-thread work while loading, 967 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google CDN costs a phone 180 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google CDN, Clarity and Klaviyo and others), adding 815 KiB and 427 ms of main-thread time.

9 files are served with short cache lifetimes, so returning visitors download them again (67 KiB).

3 long tasks block the main thread while loading, the longest for 140 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

2 images could be 70 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 12.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “cold-brew-coffee-on-tap.jpg”.

The page becomes fully interactive after 12.1 s. Good is under 3.8 s.

The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.9 MB in 205 requests on a phone: other files 894 KiB (101), images 856 KiB (25) and scripts 813 KiB (64). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 frame has no title, so screen-reader users cannot tell what it contains.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 11 characters: “MoreCoffee!”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 146 pages on morecoffee.com and 6 external pages.

/collections/cold-coffee-production, /collections/mb-stainless-cold-coffee-system, /collections/mb-stainless-tanks, /collections/commercial-cold-coffee, /pages/packaging and /collections/bottle-can-fillers and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 283 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.