moreishpuffdistro.com website review

22 images could be 459 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

About 137 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

6 third-party services load with your homepage (Google Tag Manager, FontAwesome CDN and Shopify and others), adding 463 KiB and 176 ms of main-thread time.

About 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.

3 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 7.7 s. Good is under 3.8 s.

33 images have no width and height attributes, so the layout jumps as each one loads.

The layout shifts by 0.15 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 132 requests on a phone: images 984 KiB (30), other files 719 KiB (75) and scripts 472 KiB (18). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example Cherish_Vapor_new.png at 1,803 px wide, shown at 350 px. Resized copies would save about 65 KiB.

2 images (101 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (199 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 73 characters, so Google will cut it off around 60: “Moreish Puff UK Distribution - Premium E-Liquids UK – Moreish Puff Distro”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

2 links have no real href, so search engines can't follow them.

The homepage links to 165 pages on moreishpuffdistro.com and 8 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.moreishpuffdistro.com/collections/moreish-brewed, https://www.moreishpuffdistro.com/collections/manju-man, https://www.moreishpuffdistro.com/collections/nic-salts-1, https://www.moreishpuffdistro.com/collections/70-30, https://www.moreishpuffdistro.com/collections/moreish-puff-range and https://www.moreishpuffdistro.com/collections/moreish-puff-summer-cider-on-ice-nic-salts and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://www.moreishpuffdistro.com/.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://use.fontawesome.com/releases/v4.7.0/css/font-awesome-css.min.css' from origin 'htt…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 52 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 447 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.