Website review, no card needed

motifworks.com logo

motifworks.com website review

Visit site (opens in a new tab)Reviewed 29 October 202633 issues · 82 checks

This review found 33 issues worth fixing on motifworks.com, 14 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s1.7 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.9 s
May 16, 20262.7 s
May 23, 20262.4 s
May 30, 20262.2 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
139 ms88 msMay 9Oct 24133 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202694 ms
May 16, 202694 ms
May 23, 202695 ms
May 30, 202696 ms
Jun 6, 202694 ms
Jun 13, 202694 ms
Jun 20, 202694 ms
Jun 27, 202694 ms
Jul 4, 202698 ms
Jul 11, 202699 ms
Jul 18, 202699 ms
Jul 25, 2026102 ms
Aug 1, 2026103 ms
Aug 8, 2026103 ms
Aug 15, 2026105 ms
Aug 22, 2026104 ms
Aug 29, 2026102 ms
Sep 5, 2026102 ms
Sep 12, 2026107 ms
Sep 19, 2026110 ms
Sep 26, 2026115 ms
Oct 3, 2026124 ms
Oct 10, 2026127 ms
Oct 17, 2026130 ms
Oct 24, 2026133 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of motifworks.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. motifworks.com at 0.4 s0.4 s
  2. motifworks.com at 0.8 s0.8 s
  3. motifworks.com at 1.1 s1.1 s
  4. motifworks.com at 1.5 s1.5 s
  5. motifworks.com at 1.9 s1.9 s
  6. motifworks.com at 2.3 s2.3 s
  7. motifworks.com at 2.6 s2.6 s
  8. motifworks.com at 3.0 s3.0 s

Speed

8 to fix56
  • Improve image delivery

    10.2 s · 2.0 MB

    4 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.2 s faster on a phone.

  • Use efficient cache lifetimes

    5.3 s · 889 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (889 KiB).

  • Reduce unused JavaScript

    3.5 s · 525 KiB

    About 525 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Hubspot and hubspotusercontent-na1.net and others), adding 1.0 MB and 692 ms of main-thread time.

  • Google Tag Manager adds 336 ms

    336 ms

    Google Tag Manager costs a phone 336 ms of main-thread work and 487 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 333 ms

    333 ms

    Hubspot costs a phone 333 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 867 ms of it running JavaScript. That is comfortably low.

  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 21.7 s

    21.7 s

    Your largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Time to Interactive: 21.8 s

    21.8 s

    The page becomes fully interactive after 21.8 s. Good is under 3.8 s.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 40% slower for real visitors

    +40%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 94 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 264 ms

    264 ms

    Scripts block taps and scrolling for 264 ms in total while the page loads. Good is under 200 ms.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 602 ms

    602 ms

    Real visitors wait 602 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix33
  • 1 image over 500 KB

    ISO 27001 & 27701.png weighs 2.0 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    2.0 MB

    1 image is downloaded at several times the size a phone draws it, for example ISO 27001 & 27701.png at 15,000 px wide, shown at 65 px. Resized copies would save about 2.0 MB.

  • Page weight: 3.5 MB in 59 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 59 requests on a phone: images 2.1 MB (18), scripts 1.2 MB (21) and HTML 91 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (2.0 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    0.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 9195
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • [role]s do not have all required [aria-*] attributes

    [role]s do not have all required [aria-*] attributes (7 elements).

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8552
  • Page is set to noindex

    The robots meta tag says “noindex, follow”: Google is told not to list this page at all.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (11 characters)

    Your title is only 11 characters: “We're Moved”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 17 links with vague text

    17 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 366 internal links, 29 external

    The homepage links to 366 pages on motifworks.com and 29 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.accionlabs.com/motifworks.

  • Structured data in place

    Structured data found: AggregateRating and Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.accionlabs.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,081 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.accionlabs.com/llms.txt (12 KiB, 63 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 93 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fix85
  • 22 small tap targets

    22 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

  • 9 distorted images

    9 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 199 words

    The homepage has only about 199 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 customer or partner logos, a star rating and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at motifworks.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 33 issues on motifworks.com, including 15 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25