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motilitysoftware.com website review

Visit site (opens in a new tab)Reviewed 23 October 202641 issues · 70 checks

This review found 41 issues worth fixing on motilitysoftware.com, 21 of them high impact, across 70 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s1.9 sMay 30Oct 173.1 s
Show as table
DateReal-visitor load time (LCP)
May 30, 20263.0 s
Jun 6, 20263.3 s
Jun 13, 20263.1 s
Jun 20, 20263.1 s
Jun 27, 20263.4 s
Jul 4, 20262.9 s
Jul 11, 20262.7 s
Jul 18, 20262.5 s
Jul 25, 20262.3 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Oct 10, 20263.0 s
Oct 17, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
244 ms117 msMay 30Oct 17229 ms
Show as table
DateReal-visitor tap response (INP)
May 30, 2026154 ms
Jun 6, 2026149 ms
Jun 13, 2026136 ms
Jun 20, 2026132 ms
Oct 17, 2026229 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of motilitysoftware.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. motilitysoftware.com at 0.5 s0.5 s
  2. motilitysoftware.com at 1.0 s1.0 s
  3. motilitysoftware.com at 1.5 s1.5 s
  4. motilitysoftware.com at 1.9 s1.9 s
  5. motilitysoftware.com at 2.4 s2.4 s
  6. motilitysoftware.com at 2.9 s2.9 s
  7. motilitysoftware.com at 3.4 s3.4 s
  8. motilitysoftware.com at 3.9 s3.9 s

Speed

10 to fix26
  • Render-blocking requests

    3.1 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Google CDN adds 2.7 s

    2.7 s

    Google CDN costs a phone 2.7 s of main-thread work and 1.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    1.2 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 379 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (379 KiB).

  • Improve image delivery

    1.3 s · 321 KiB

    2 images could be 321 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Main-thread work: 11.4 s

    A phone's processor spends 11.4 s on main-thread work while loading, 7.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Google Tag Manager and others), adding 2.5 MB and 3.3 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 398 ms. During a long task the page ignores taps.

  • Other Google APIs/SDKs adds 261 ms

    261 ms

    Other Google APIs/SDKs costs a phone 261 ms of main-thread work and 137 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 58 but mobile only 26. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 71 ms

    71 ms

    Your server sent the HTML in 71 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.5 s

    10.5 s

    Your largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Image of a man looking at a tablet”.

  • Total Blocking Time: 3.8 s

    3.8 s

    Scripts block taps and scrolling for 3.8 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 20.3 s

    20.3 s

    The page becomes fully interactive after 20.3 s. Good is under 3.8 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 222 ms

    222 ms

    Real visitors wait 222 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.167

    0.167

    The layout shifts by 0.167 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 154 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix53
  • Page weight: 5.0 MB in 71 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 71 requests on a phone: scripts 2.2 MB (16), images 1.0 MB (29) and fonts 863 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    mot_img_home_banner_0.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (535 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 171.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9794
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10077
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (78 characters)

    Your title is 78 characters, so Google will cut it off around 60: “Dealership Management System - Motility Software Solutions | Motility Software”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

5 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “All-in-one dealer management solutions you need! Tackle business challenges with a robust DMS that empowers growth and …”.

  • Canonical URL set

    The canonical URL is https://www.motilitysoftware.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.motilitysoftware.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 524 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.motilitysoftware.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

Google 96100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    7 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 524 words of copy

    The homepage carries about 524 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at motilitysoftware.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on motilitysoftware.com, including 23 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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