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mulicollection.com website review
Visit site (opens in a new tab)Reviewed 11 November 202639 issues · 81 checks
This review found 39 issues worth fixing on mulicollection.com, 9 of them high impact, across 81 checks. The most urgent: page weight: 21.9 MB in 108 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #44,182 of 97,341 reviewed websitesbeats 49%
- #28,080 of 52,949 online storesbeats 41%
- #26,855 of 47,999 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 146 ms |
| May 30, 2026 | 140 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 149 ms |
| Jun 20, 2026 | 147 ms |
| Jun 27, 2026 | 151 ms |
| Jul 4, 2026 | 145 ms |
| Jul 11, 2026 | 151 ms |
| Jul 18, 2026 | 156 ms |
| Jul 25, 2026 | 155 ms |
| Aug 1, 2026 | 158 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 163 ms |
| Sep 5, 2026 | 185 ms |
| Sep 12, 2026 | 195 ms |
| Sep 19, 2026 | 207 ms |
| Sep 26, 2026 | 212 ms |
| Oct 3, 2026 | 207 ms |
| Oct 10, 2026 | 206 ms |
| Oct 17, 2026 | 212 ms |
| Oct 24, 2026 | 213 ms |
| Oct 31, 2026 | 215 ms |
| Nov 7, 2026 | 213 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.9 s
3.3 s
Speed
9,478 HTML elements
The page has 9,478 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Hotjar, Google Tag Manager and Facebook and others), adding 17.4 MB and 1.7 s of main-thread time.
Improve image delivery
1.9 MB8 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 1 ms
1 msShopify costs a phone 1 ms of main-thread work and 16.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Hotjar adds 956 ms
956 msHotjar costs a phone 956 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 344 ms
344 msGoogle Tag Manager costs a phone 344 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
305 KiBAbout 305 KiB of JavaScript is downloaded but never used on this page.
Facebook adds 255 ms
255 msFacebook costs a phone 255 ms of main-thread work and 227 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
224 KiB9 files are served with short cache lifetimes, so returning visitors download them again (224 KiB).
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
Legacy JavaScript
23 KiBPolyfills for old browsers add 23 KiB JavaScript that modern phones do not need.
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 106 ms
106 msYour server sent the HTML in 106 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 12.2 s
12.2 sThe page becomes fully interactive after 12.2 s. Good is under 3.8 s.
Real-user INP: 206 ms
206 msReal visitors wait 206 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 50% slower for real visitors
+50%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 146 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.7 s
1.7 sYour largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 21.9 MB in 108 requests
21.9 MBYour homepage downloads 21.9 MB in 108 requests on a phone: media 16.5 MB (3), images 3.6 MB (12) and scripts 1.4 MB (53). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 9.9 MB together. On a phone connection a single image that size takes seconds.
9 images far larger than shown
5.1 MB9 images are downloaded at several times the size a phone draws them, for example paveknotbangle_dropringgold.webp at 2,000 px wide, shown at 523 px. Resized copies would save about 5.1 MB.
9 images in older formats
9 images (11.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 6.2 g of CO₂ per visit
6.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.21 g of CO₂e: 744.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Images must have alternative text (6 elements)
Images must have alternative text: 6 elements on the page fail this check, rated critical by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Main landmark should not be contained in another landmark (1 element)
Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (15 characters)
Your title is only 15 characters: “Muli Collection”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (298 characters)
Your meta description is 298 characters; Google truncates after about 160, so the end of your pitch is cut.
322 internal links, 4 external
The homepage links to 322 pages on mulicollection.com and 4 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://mulicollection.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mulicollection.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://mulicollection.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without an H1
https://mulicollection.com/collections/jewelry, https://mulicollection.com/collections/new-arrival, https://mulicollection.com/collections/waterproof-jewlery, https://mulicollection.com/collections/waterproof-earrings, https://mulicollection.com/collections/waterproof-rings and https://mulicollection.com/collections/waterproof-bracelets and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 140 found) and read each the way a search engine does.
6 checks passed
Linked pages load
9 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 9 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
33 of 35 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 307 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 92 words
The homepage has only about 92 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
2 calls to action
The homepage has 2 calls to action, for example “Coffee Table Book Jewelry Case Zebra”.
62 short forms
62 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mulicollection.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Cookieyes Gdpr · Powerful Form Builder · Klaviyo Email Marketing Sms · Judge Me Reviews · Depict Search Merchandising · Returnflows · Ta Mappy Store Locator Maps · Xb Sticky Add To Cart · Glo Color Swatch · jsdelivr.net · kxcdn.com · fastbundle.co · trymimir.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- CMS
- Webflow
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on mulicollection.com, including 18 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.