multiplyapparel.de website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Facebook, Shopify and TikTok and others), adding 1.1 MB and 647 ms of main-thread time.

About 340 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

A phone's processor spends 3.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 174 ms of main-thread work and 426 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

13 files are served with short cache lifetimes, so returning visitors download them again (212 KiB).

6 long tasks block the main thread while loading, the longest for 225 ms. During a long task the page ignores taps.

About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 images could be 90 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 375 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.2 MB in 288 requests on a phone: scripts 1.4 MB (91), other files 947 KiB (149) and images 540 KiB (27). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

4 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 63 pages on multiplyapparel.de and 10 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.multiplyapparel.de/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.multiplyapparel.de/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.multiplyapparel.de/customer_authentication/redirect and https://www.multiplyapparel.de/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.multiplyapparel.de/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

6 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'classList')”.

Large scripts ship without source maps.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 253 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 26 cookies (measured from a US location before any click).

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.