mulroymill.com website review

About 218 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

11 files are served with short cache lifetimes, so returning visitors download them again (167 KiB).

About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 123 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, Privy and Yotpo and others), adding 782 KiB and 360 ms of main-thread time.

6 images could be 166 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

2 KiB could be saved by minifying JavaScript.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

2 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 9.1 s. Good is under 3.8 s.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 236 requests on a phone: scripts 830 KiB (105), other files 770 KiB (100) and images 650 KiB (18). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 11 characters: “Mulroy Mill”. Between 30 and 65 characters leaves room to say what you do and for whom.

The homepage links to 33 pages on mulroymill.com and 3 external pages.

https://mulroymill.com/collections/mini-blanket and https://mulroymill.com/collections/baby all use the title “Baby Blankets – Mulroy Mill”. Search engines can't tell which page to show for a search, so each competes with the others.

https://mulroymill.com/collections/blankets, https://mulroymill.com/collections/scarves, https://mulroymill.com/collections/mini-blanket, https://mulroymill.com/collections/cozy-friday-2021, https://mulroymill.com/collections/supersoft-merino and https://mulroymill.com/collections/baby and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://mulroymill.com/pages/contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

11 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 18 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 252 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.