multipoweronline.it website review

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

A phone's processor spends 9.1 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 6,479 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 165 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, iubenda and Doofinder and others), adding 765 KiB and 459 ms of main-thread time.

About 228 KiB of JavaScript is downloaded but never used on this page.

36 files are served with short cache lifetimes, so returning visitors download them again (165 KiB).

17 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

13 images could be 139 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

13 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 14.4 s. Good is under 3.8 s.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 123 ms to 165 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 457 ms in total while the page loads. Good is under 200 ms.

33 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.9 MB in 448 requests on a phone: images 1.9 MB (205), scripts 989 KiB (130) and other files 796 KiB (94). Under 2 MB keeps phones on slow connections fast.

7 images further down the page (391 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

7 images (391 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 132.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

19 tap targets are too small or too close together to hit reliably with a finger.

18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 images have no alt text, which hurts accessibility and image search.

107 form fields have no label, so screen readers announce an empty box and autofill guesses.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

12 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (4 elements).

1 link has no real href, so search engines can't follow it.

The homepage links to 406 pages on multipoweronline.it and 12 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.multipoweronline.it/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.multipoweronline.it/discount/PANNATALE26 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

https://www.multipoweronline.it/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and https://www.multipoweronline.it/discount/PANNATALE26 all use the title “Multipower Online: Integratori per lo sport e il benessere”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.multipoweronline.it/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.multipoweronline.it/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://www.multipoweronline.it/.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

19 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 images are served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 2,581 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 13 cookies (measured from a US location before any click).

Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.