Website review, no card needed

Murad logo

murad.com website review

Visit site (opens in a new tab)Reviewed 4 November 202636 issues · 101 checks

This review found 36 issues worth fixing on murad.com, 13 of them high impact, across 101 checks. The most urgent: page weight: 24.8 MB in 904 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Murad

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.5 sMay 16Oct 312.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.8 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.7 s
Sep 26, 20262.8 s
Oct 3, 20262.7 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Oct 24, 20262.6 s
Oct 31, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
310 ms255 msMay 16Oct 31272 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026292 ms
May 23, 2026300 ms
May 30, 2026303 ms
Jun 6, 2026304 ms
Jun 13, 2026296 ms
Jun 20, 2026293 ms
Jun 27, 2026284 ms
Jul 4, 2026273 ms
Jul 11, 2026275 ms
Jul 18, 2026278 ms
Jul 25, 2026277 ms
Aug 1, 2026275 ms
Aug 8, 2026272 ms
Aug 15, 2026267 ms
Aug 22, 2026267 ms
Aug 29, 2026262 ms
Sep 5, 2026261 ms
Sep 12, 2026262 ms
Sep 19, 2026262 ms
Sep 26, 2026270 ms
Oct 3, 2026270 ms
Oct 10, 2026278 ms
Oct 17, 2026278 ms
Oct 24, 2026276 ms
Oct 31, 2026272 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of murad.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. murad.com at 1.1 s1.1 s
  2. murad.com at 2.3 s2.3 s
  3. murad.com at 3.4 s3.4 s
  4. murad.com at 4.5 s4.5 s
  5. murad.com at 5.7 s5.7 s
  6. murad.com at 6.8 s6.8 s
  7. murad.com at 7.9 s7.9 s
  8. murad.com at 9.1 s9.1 s

murad.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix35
  • Google Tag Manager adds 2.3 s

    2.3 s

    Google Tag Manager costs a phone 2.3 s of main-thread work and 866 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 21.8 s

    A phone's processor spends 21.8 s on main-thread work while loading, 12.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • clairedefermat.com adds 1.2 s

    1.2 s

    clairedefermat.com costs a phone 1.2 s of main-thread work and 216 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,061 HTML elements

    The page has 5,061 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, clairedefermat.com and Signyfyd and others), adding 2.9 MB and 5.5 s of main-thread time.

  • Use efficient cache lifetimes

    300 ms · 2.5 MB

    211 files are served with short cache lifetimes, so returning visitors download them again (2.5 MB).

  • Reduce unused JavaScript

    150 ms · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    1.0 MB

    23 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Signyfyd adds 896 ms

    896 ms

    Signyfyd costs a phone 896 ms of main-thread work and 262 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 634 ms. During a long task the page ignores taps.

  • PayPal adds 277 ms

    277 ms

    PayPal costs a phone 277 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 252 ms

    252 ms

    Yotpo costs a phone 252 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Legacy JavaScript

    113 KiB

    Polyfills for old browsers add 113 KiB JavaScript that modern phones do not need.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify JavaScript

    32 KiB

    32 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 24.3 s

    24.3 s

    Visually, the page fills in at 24.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 58.4 s

    58.4 s

    The page becomes fully interactive after 58.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.9 s

    8.9 s

    Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Total Blocking Time: 3.4 s

    3.4 s

    Scripts block taps and scrolling for 3.4 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 283 ms

    283 ms

    Real visitors wait 283 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 292 ms to 272 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 591 ms

    591 ms

    Real visitors wait 591 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 24.8 MB in 904 requests

    24.8 MB

    Your homepage downloads 24.8 MB in 904 requests on a phone: media 13.3 MB (3), scripts 4.8 MB (338) and images 3.5 MB (117). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    2026_Redesign_HyaluronicAcid.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 7.0 g of CO₂ per visit

    7.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.04 g of CO₂e: 844.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10092
  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h5, h2 → h5 and h1 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 17 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 0 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8394
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 312 internal links, 11 external

    The homepage links to 312 pages on murad.com and 11 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Gain total skin wellness through Murad’s science -backed professional skin care treatments and solutions that promote h…”.

  • One H1 headline

    Your main headline reads: “Lifting and Firming Skincare”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Murad Skincare | Clinical Skin Care Company”.

  • Canonical URL set

    The canonical URL is https://www.murad.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.murad.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,000 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (19 KiB, 72 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

5 to fixGoogle 5469
  • 1 broken image

    1 image failed to load on a phone, for example https://arttrk.com/pixel/?ad_log=referer&action=lead&pixid=a7385e78-bde0-4876-b9ea-debba4825693.

  • 28 small tap targets

    28 of 108 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (murad.com).

  • Valid certificate (70 days left)

    The certificate from Let's Encrypt · YE2 verifies for murad.com and is valid for another 70 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://murad.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 6 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    murad.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 28 years old

    28 years

    murad.com was registered in Aug 1998 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, pki.goog, digicert.com and ssl.com to issue certificates for murad.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Aug 2027

    murad.com is registered until Aug 2027.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 666 words of copy

    The homepage carries about 666 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SUBSCRIBE + SAVE” and “Shop Best Sellers”.

  • 44 calls to action

    The homepage has 44 calls to action, for example “Learn more ↗”, “Subscribe + Save” and “Shop Best Sellers”.

  • 8 short forms

    8 short forms (7 fields at most) are right on the homepage, asking for an email.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be murad.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a:hybrid.murad.com a:bastion.murad.com ip4:168.245.76.176 ip4:149.72.77.137 ip4:149.72.82.143 ip4:209.170.241.24…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 53 cookies set on arrival

    53

    Opening the homepage sets 53 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 69 other companies contacted

    Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
4 open roles
Teams
Finance (1), National (1), Professional (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 36 issues on murad.com, including 19 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25