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murad.com website review
Visit site (opens in a new tab)Reviewed 4 November 202636 issues · 101 checks
This review found 36 issues worth fixing on murad.com, 13 of them high impact, across 101 checks. The most urgent: page weight: 24.8 MB in 904 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Murad
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #63,025 of 85,639 reviewed websitesbeats 23%
- #35,689 of 43,664 online storesbeats 15%
- #32,949 of 38,992 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 292 ms |
| May 23, 2026 | 300 ms |
| May 30, 2026 | 303 ms |
| Jun 6, 2026 | 304 ms |
| Jun 13, 2026 | 296 ms |
| Jun 20, 2026 | 293 ms |
| Jun 27, 2026 | 284 ms |
| Jul 4, 2026 | 273 ms |
| Jul 11, 2026 | 275 ms |
| Jul 18, 2026 | 278 ms |
| Jul 25, 2026 | 277 ms |
| Aug 1, 2026 | 275 ms |
| Aug 8, 2026 | 272 ms |
| Aug 15, 2026 | 267 ms |
| Aug 22, 2026 | 267 ms |
| Aug 29, 2026 | 262 ms |
| Sep 5, 2026 | 261 ms |
| Sep 12, 2026 | 262 ms |
| Sep 19, 2026 | 262 ms |
| Sep 26, 2026 | 270 ms |
| Oct 3, 2026 | 270 ms |
| Oct 10, 2026 | 278 ms |
| Oct 17, 2026 | 278 ms |
| Oct 24, 2026 | 276 ms |
| Oct 31, 2026 | 272 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.3 s
3.4 s
4.5 s
5.7 s
6.8 s
7.9 s
9.1 s
murad.com does not allow embedding, so this is Google's rendering of the page.
Speed
Google Tag Manager adds 2.3 s
2.3 sGoogle Tag Manager costs a phone 2.3 s of main-thread work and 866 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 21.8 s
A phone's processor spends 21.8 s on main-thread work while loading, 12.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
clairedefermat.com adds 1.2 s
1.2 sclairedefermat.com costs a phone 1.2 s of main-thread work and 216 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,061 HTML elements
The page has 5,061 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, clairedefermat.com and Signyfyd and others), adding 2.9 MB and 5.5 s of main-thread time.
Use efficient cache lifetimes
300 ms · 2.5 MB211 files are served with short cache lifetimes, so returning visitors download them again (2.5 MB).
Reduce unused JavaScript
150 ms · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
1.0 MB23 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Signyfyd adds 896 ms
896 msSignyfyd costs a phone 896 ms of main-thread work and 262 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 634 ms. During a long task the page ignores taps.
PayPal adds 277 ms
277 msPayPal costs a phone 277 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 252 ms
252 msYotpo costs a phone 252 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 55 KiBAbout 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Legacy JavaScript
113 KiBPolyfills for old browsers add 113 KiB JavaScript that modern phones do not need.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify JavaScript
32 KiB32 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 24.3 s
24.3 sVisually, the page fills in at 24.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 58.4 s
58.4 sThe page becomes fully interactive after 58.4 s. Good is under 3.8 s.
Largest Contentful Paint: 8.9 s
8.9 sYour largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Total Blocking Time: 3.4 s
3.4 sScripts block taps and scrolling for 3.4 s in total while the page loads. Good is under 200 ms.
Real-user INP: 283 ms
283 msReal visitors wait 283 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 292 ms to 272 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 591 ms
591 msReal visitors wait 591 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 24.8 MB in 904 requests
24.8 MBYour homepage downloads 24.8 MB in 904 requests on a phone: media 13.3 MB (3), scripts 4.8 MB (338) and images 3.5 MB (117). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
2026_Redesign_HyaluronicAcid.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 7.0 g of CO₂ per visit
7.04 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.04 g of CO₂e: 844.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5, h2 → h5 and h1 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
17 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 0 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
312 internal links, 11 external
The homepage links to 312 pages on murad.com and 11 external pages.
7 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Gain total skin wellness through Murad’s science -backed professional skin care treatments and solutions that promote h…”.
One H1 headline
Your main headline reads: “Lifting and Firming Skincare”.
Title: 43 characters
Your title is a healthy 43 characters: “Murad Skincare | Clinical Skin Care Company”.
Canonical URL set
The canonical URL is https://www.murad.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.murad.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,000 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (19 KiB, 72 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 broken image
1 image failed to load on a phone, for example https://arttrk.com/pixel/?ad_log=referer&action=lead&pixid=a7385e78-bde0-4876-b9ea-debba4825693.
28 small tap targets
28 of 108 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (murad.com).
Valid certificate (70 days left)
The certificate from Let's Encrypt · YE2 verifies for murad.com and is valid for another 70 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://murad.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 6 did not answer within 5 s.
Domain and trust
DNSSEC is off
murad.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 28 years old
28 yearsmurad.com was registered in Aug 1998 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only globalsign.com, pki.goog, digicert.com and ssl.com to issue certificates for murad.com, so a mis-issued certificate from anyone else is refused.
Registered until Aug 2027
murad.com is registered until Aug 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 666 words of copy
The homepage carries about 666 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SUBSCRIBE + SAVE” and “Shop Best Sellers”.
44 calls to action
The homepage has 44 calls to action, for example “Learn more ↗”, “Subscribe + Save” and “Shop Best Sellers”.
8 short forms
8 short forms (7 fields at most) are right on the homepage, asking for an email.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be murad.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a:hybrid.murad.com a:bastion.murad.com ip4:168.245.76.176 ip4:149.72.77.137 ip4:149.72.82.143 ip4:209.170.241.24…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “k2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
53 cookies set on arrival
53Opening the homepage sets 53 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
69 other companies contacted
Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 4 open roles
- Teams
- Finance (1), National (1), Professional (1)
- Job board
- greenhouse
- Careers page
- www.murad.com/pages/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on murad.com, including 19 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.