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murandum.com website review

Visit site (opens in a new tab)Reviewed 7 November 202642 issues · 97 checks

This review found 42 issues worth fixing on murandum.com, 11 of them high impact, across 97 checks. The most urgent: mobile performance score: 46. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of murandum.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. murandum.com at 4.4 s4.4 s
  2. murandum.com at 8.8 s8.8 s
  3. murandum.com at 13.1 s13.1 s
  4. murandum.com at 17.5 s17.5 s
  5. murandum.com at 21.9 s21.9 s
  6. murandum.com at 26.3 s26.3 s
  7. murandum.com at 30.6 s30.6 s
  8. murandum.com at 35.0 s35.0 s

murandum.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix46
  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (PayPal, Google Tag Manager and Klaviyo and others), adding 1.4 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 375 KiB

    About 375 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 342 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (342 KiB).

  • PayPal adds 623 ms

    623 ms

    PayPal costs a phone 623 ms of main-thread work and 268 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Google Tag Manager adds 323 ms

    323 ms

    Google Tag Manager costs a phone 323 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 265 ms

    265 ms

    Klaviyo costs a phone 265 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 212 ms

    212 ms

    Shopify costs a phone 212 ms of main-thread work and 407 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,250 HTML elements

    The page has 2,250 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

  • Improve image delivery

    140 KiB

    4 images could be 140 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix45
  • Speed Index: 12.0 s

    12.0 s

    Visually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 15.4 s

    15.4 s

    The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.8 s

    5.8 s

    Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 561 ms

    561 ms

    Scripts block taps and scrolling for 561 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.183

    0.183

    The layout shifts by 0.183 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

3 to fix69
  • Page weight: 3.5 MB in 338 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 338 requests on a phone: scripts 1.3 MB (95), other files 1.1 MB (148) and images 761 KiB (54). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Banner_2FOR1_04.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    62 KiB

    1 image is downloaded at several times the size a phone draws it, for example 40cf6272-4ae9-48ff-a709-0c1b24cf434c.jpeg at 1,080 px wide, shown at 268 px. Resized copies would save about 62 KiB.

  • 1 image in older formats

    1 image (138 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 118.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8491
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 12 form fields without a label

    12 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8581
  • Title is short (8 characters)

    Your title is only 8 characters: “Murandum”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (31 characters)

    Your meta description is only 31 characters: “Find your new favorite jewelry!”. 70 to 160 characters is enough to sell the click.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Shoppe deine Favoriten...”). One clear main headline is easier for people and search engines.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 127 internal links, 21 external

    The homepage links to 127 pages on murandum.com and 21 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://us.murandum.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://us.murandum.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (606 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 pages without a meta description

    /collections/all, /customer_authentication/redirect, /collections/halsketten, /collections/bracelets-2, /collections/ohrringe and /collections/stecker and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    /collections/all, /customer_authentication/redirect, /collections/halsketten, /collections/bracelets-2, /collections/ohrringe and /collections/stecker and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9291
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    38 of 44 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 redirects before the homepage

    Opening https://murandum.com goes through 2 redirects before the homepage loads.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://us.murandum.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (us.murandum.com).

  • Valid certificate (49 days left)

    The certificate from Let's Encrypt · YE2 verifies for murandum.com and is valid for another 49 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://murandum.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 52 links work

    All 52 links checked from your homepage (40 internal, 12 external) answered without errors; 9 did not answer within 5 s.

Domain and trust

1 to fix
  • Domain expires in 35 days

    murandum.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    murandum.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    murandum.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 9 years old

    9 years

    murandum.com was registered in Dec 2016 through Cronon GmbH. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 273 words of copy

    The homepage carries about 273 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Shop now”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop now”, “CONTACT” and “◎ Start Picking Placement”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

3 to fix50
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be murandum.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 include:spf.gorgias.io ?all”.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 50/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Klaviyo Email Marketing Sms · Discount In Cart · hello-charles.com · trustedshops.com · gorgias.chat · pandect.es · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Mainz

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on murandum.com, including 16 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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