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munthe.nl website review
Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 84 checks
This review found 37 issues worth fixing on munthe.nl, 10 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,850 of 109,350 reviewed websitesbeats 77%
- #12,897 of 61,859 online storesbeats 73%
- #12,521 of 56,401 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 1.0 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 96 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 95 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 94 ms |
| Jun 20, 2026 | 95 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 98 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 106 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 106 ms |
| Aug 15, 2026 | 107 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 111 ms |
| Sep 5, 2026 | 106 ms |
| Sep 12, 2026 | 105 ms |
| Sep 19, 2026 | 106 ms |
| Sep 26, 2026 | 109 ms |
| Oct 3, 2026 | 110 ms |
| Oct 10, 2026 | 111 ms |
| Oct 17, 2026 | 110 ms |
| Oct 24, 2026 | 110 ms |
| Oct 31, 2026 | 110 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
4.8 s · 2.0 MB15 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.8 s faster on a phone.
Render-blocking requests
1.2 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 1.6 MB and 591 ms of main-thread time.
Reduce unused JavaScript
722 KiBAbout 722 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
150 ms · 453 KiB27 files are served with short cache lifetimes, so returning visitors download them again (453 KiB).
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 190 ms
190 msGoogle Tag Manager costs a phone 190 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 90 ms
90 msKlaviyo costs a phone 90 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LoyaltyLion adds 56 ms
56 msLoyaltyLion costs a phone 56 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
58 KiBPolyfills for old browsers add 58 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.1 s
11.1 sYour largest element takes 11.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 22.3 s
22.3 sThe page becomes fully interactive after 22.3 s. Good is under 3.8 s.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 113 ms
113 msReal visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 260 ms
260 msReal visitors wait 260 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.049
0.049The layout barely moves while loading (CLS 0.049, good is under 0.1).
Total Blocking Time: 58 ms
58 msScripts block the page for only 58 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 8.2 MB in 360 requests
8.2 MBYour homepage downloads 8.2 MB in 360 requests on a phone: images 4.9 MB (39), scripts 2.0 MB (143) and other files 937 KiB (157). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
MUNTHE_PS27_CAMPAIGN_15_kopier.jpg weighs 749 KiB. On a phone connection a single image that size takes seconds.
2 images far larger than shown
721 KiB2 images are downloaded at several times the size a phone draws them, for example MUNTHE_PS27_CAMPAIGN_15_kopier.jpg at 2,223 px wide, shown at 390 px. Resized copies would save about 721 KiB.
An image on the first screen is lazy-loaded
MUNTHE_PS27_CAMPAIGN_03_35bbbe6c-38de-431d-884c-51680771c653 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images below the first screen load straight away
2 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.32 g of CO₂e: 278.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
17 tap targets too small
17 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (18 elements)
All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 39 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (181 characters)
Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
One H1 headline
Your <h1> is empty.
103 internal links, 27 external
The homepage links to 103 pages on munthe.nl and 27 external pages.
5 checks passed
Title: 55 characters
Your title is a healthy 55 characters: “MUNTHE® - Official Webshop | Buy Munthe Clothing Online”.
Canonical URL set
The canonical URL is https://munthe.nl/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://munthe.nl/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (289 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://munthe.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://munthe.nl/collections/bestsellers and https://munthe.nl/collections/sale have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'loadFeatures')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 337 words of copy
The homepage carries about 337 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “OUR ENGLISH LANGUAGE SHOP”.
14 calls to action
The homepage has 14 calls to action, for example “Shop”, “Shop hier” and “Contact”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at munthe.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Instafeed · Gorgias Live Chat Helpdesk · Sleeknote · Attributepro · Loyalty Rewards And Referrals · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Pagefly Ai Page Builder · Easylocation · Quick Announcement Bar Prod · Bestpush · hextom.com · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on munthe.nl, including 14 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.