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muuto.com website review

Visit site (opens in a new tab)Reviewed 3 November 202644 issues · 90 checks

This review found 44 issues worth fixing on muuto.com, 13 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.0 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
149 ms100 msMay 16Oct 31130 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026107 ms
May 23, 2026107 ms
May 30, 2026106 ms
Jun 6, 2026108 ms
Jun 13, 2026113 ms
Jun 20, 2026121 ms
Jun 27, 2026129 ms
Jul 4, 2026129 ms
Jul 11, 2026129 ms
Jul 18, 2026130 ms
Jul 25, 2026124 ms
Aug 1, 2026125 ms
Aug 8, 2026127 ms
Aug 15, 2026127 ms
Aug 22, 2026129 ms
Aug 29, 2026130 ms
Sep 5, 2026128 ms
Sep 12, 2026128 ms
Sep 19, 2026130 ms
Sep 26, 2026137 ms
Oct 3, 2026142 ms
Oct 10, 2026143 ms
Oct 17, 2026142 ms
Oct 24, 2026135 ms
Oct 31, 2026130 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of muuto.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. muuto.com at 0.4 s0.4 s
  2. muuto.com at 0.8 s0.8 s
  3. muuto.com at 1.1 s1.1 s
  4. muuto.com at 1.5 s1.5 s
  5. muuto.com at 1.9 s1.9 s
  6. muuto.com at 2.3 s2.3 s
  7. muuto.com at 2.6 s2.6 s
  8. muuto.com at 3.0 s3.0 s

Speed

14 to fix59
  • Use efficient cache lifetimes

    3.3 s · 1.8 MB

    39 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Render-blocking requests

    1.0 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Improve image delivery

    300 ms · 939 KiB

    14 images could be 939 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    900 ms · 331 KiB

    About 331 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    450 ms · 137 KiB

    About 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Optanon and azure.com and others), adding 2.3 MB and 339 ms of main-thread time.

  • Document request latency

    550 ms

    The HTML itself could arrive about 550 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce initial server response time

    548 ms

    Reduce initial server response time. Google estimates savings of 548 ms on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 350 ms. During a long task the page ignores taps.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 959 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • sleeknote.com adds 50 ms

    50 ms

    sleeknote.com costs a phone 50 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Server response: 648 ms

    648 ms

    Your server takes 648 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • occtoo-media.com adds 0 ms

    0 ms

    occtoo-media.com costs a phone 0 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “/cdn-cgi/image/width=1500,quality=85,format=auto/globalasse…”.

  • Time to Interactive: 9.4 s

    9.4 s

    The page becomes fully interactive after 9.4 s. Good is under 3.8 s.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 107 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 32 images without width and height

    32 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 291 ms

    291 ms

    Scripts block taps and scrolling for 291 ms in total while the page loads. Good is under 200 ms.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 142 ms

    142 ms

    Real visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 638 ms

    638 ms

    Real visitors wait 638 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.1 MB in 111 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 111 requests on a phone: images 1.6 MB (60), other files 836 KiB (19) and fonts 809 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    outline-soft-3-seater-clay-15-alu-halves-off-white-dedicate- is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8589
  • Certain ARIA roles must contain particular children (3 elements)

    Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h3 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9270
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (9 characters)

    Your title is only 9 characters: “MUUTO.COM”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (17 characters)

    Your meta description is only 17 characters: “Muuto B2C website”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 156 internal links, 11 external

    The homepage links to 156 pages on muuto.com and 11 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.muuto.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.muuto.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.muuto.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (987 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.muuto.com/products/seating/benches has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page slow to respond

    https://www.muuto.com/products/sofas/chaise-longue took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    11 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    45 of 50 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 778 words of copy

    The homepage carries about 778 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Start tour”, “press & download site” and “contact”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at muuto.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Optimizely AB

Company

Founded
2006
Headquarters
Copenhagen

Upkeep, stack, hiring and company data from programmable.info

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