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mwm2.com website review
Visit site (opens in a new tab)Reviewed 22 October 202611 issues · 66 checks
This review found 11 issues worth fixing on mwm2.com, 3 of them high impact, across 66 checks. The most urgent: certain ARIA roles must contain particular children (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
93AClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.2 s |
| May 9, 2026 | 4.0 s |
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 114 ms |
| May 23, 2026 | 120 ms |
| May 30, 2026 | 114 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 116 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 159 ms |
| Aug 29, 2026 | 163 ms |
| Sep 5, 2026 | 166 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
1 third-party service on the page
1 third-party service load with your homepage (Google Fonts), adding 86 KiB and 0 ms of main-thread time.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 97
97/100Your mobile performance score is 97 (desktop: 98). That is in Google's “good” band (90 and up).
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 66 ms of it running JavaScript. That is comfortably low.
Server response: 348 ms
348 msYour server sent the HTML in 348 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Tap response (INP) got 41% slower for real visitors
+41%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 114 ms to 166 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
7 checks passed
Largest content (LCP) got 48% faster for real visitors
-48%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 2.4 s
2.4 sYour largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold.
Speed Index: 2.9 s
2.9 sVisually, the page fills in at 2.9 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Time to Interactive: 2.5 s
2.5 sThe page is fully interactive after 2.5 s.
Cumulative Layout Shift: 0.017
0.017The layout barely moves while loading (CLS 0.017, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.6 g of CO₂ per visit
0.56 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.56 g of CO₂e: 67.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 2.0 MB in 20 requests
2.0 MBYour homepage downloads 2.0 MB in 20 requests on a phone: media 1.3 MB (1), images 423 KiB (5) and fonts 178 KiB (12). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
35 text elements with low contrast
35 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (20 elements)
All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 6 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
174 internal links, 4 external
The homepage links to 174 pages on mwm2.com and 4 external pages.
8 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “MWM2 is het marktonderzoeksbureau dat mensen centraal stelt. Van klantpanels tot AI-gedreven analyse: inzichten die lei…”.
One H1 headline
Your main headline reads: “Mensgericht marktonderzoek voor diepgaand begrip.”.
Title: 55 characters
Your title is a healthy 55 characters: “Marktonderzoeksbureau MWM2 | Mensgericht marktonderzoek”.
Canonical URL set
The canonical URL is https://mwm2.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mwm2.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://mwm2.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (865 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
https://mwm2.com/onderzoeksthemas/klantbeleving/klanttevredenheidsonderzoek and https://mwm2.com/onderzoeksthemas/klantbeleving/continuous-feedback-monitoring use the same meta description. A description written for each page earns more clicks.
15 pages without an H1
https://mwm2.com/onderzoeksthemas, https://mwm2.com/onderzoeksthemas/klantbeleving, https://mwm2.com/onderzoeksthemas/communicatie-en-merk, https://mwm2.com/onderzoeksthemas/product-en-innovatie, https://mwm2.com/onderzoeksthemas/klantbeleving/klanttevredenheidsonderzoek and https://mwm2.com/onderzoeksthemas/communicatie-en-merk/communicatietoets and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://mwm2.com/onderzoeksthemas/communicatie-en-merk has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
5 of 6 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 507 words of copy
The homepage carries about 507 words of visible text.
5 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Contact” and “Contact opnemen”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks and 3 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mwm2.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 11 issues on mwm2.com, including 1 speed issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.