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mwg.aaa.com website review

Visit site (opens in a new tab)Reviewed 2 November 202641 issues · 86 checks

This review found 41 issues worth fixing on mwg.aaa.com, 15 of them high impact, across 86 checks. The most urgent: audioeye.com adds 3.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s2.1 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
416 ms306 msMay 16Oct 31380 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026319 ms
May 23, 2026320 ms
May 30, 2026321 ms
Jun 6, 2026322 ms
Jun 13, 2026328 ms
Jun 20, 2026339 ms
Jun 27, 2026351 ms
Jul 4, 2026363 ms
Jul 11, 2026371 ms
Jul 18, 2026373 ms
Jul 25, 2026378 ms
Aug 1, 2026381 ms
Aug 8, 2026389 ms
Aug 15, 2026395 ms
Aug 22, 2026401 ms
Aug 29, 2026403 ms
Sep 5, 2026398 ms
Sep 12, 2026392 ms
Sep 19, 2026384 ms
Sep 26, 2026378 ms
Oct 3, 2026372 ms
Oct 10, 2026372 ms
Oct 17, 2026376 ms
Oct 24, 2026379 ms
Oct 31, 2026380 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mwg.aaa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mwg.aaa.com at 1.6 s1.6 s
  2. mwg.aaa.com at 3.2 s3.2 s
  3. mwg.aaa.com at 4.8 s4.8 s
  4. mwg.aaa.com at 6.4 s6.4 s
  5. mwg.aaa.com at 8.0 s8.0 s
  6. mwg.aaa.com at 9.6 s9.6 s
  7. mwg.aaa.com at 11.2 s11.2 s
  8. mwg.aaa.com at 12.8 s12.8 s

Speed

12 to fix47
  • audioeye.com adds 3.8 s

    3.8 s

    audioeye.com costs a phone 3.8 s of main-thread work and 390 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    1.3 s · 1.4 MB

    117 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • Main-thread work: 13.8 s

    A phone's processor spends 13.8 s on main-thread work while loading, 10.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye.com, ContentSquare and Facebook and others), adding 1.2 MB and 4.8 s of main-thread time.

  • Reduce unused JavaScript

    1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    950 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • ContentSquare adds 404 ms

    404 ms

    ContentSquare costs a phone 404 ms of main-thread work and 188 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 407 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 68 KiB

    About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • 2,412 HTML elements

    The page has 2,412 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    209 KiB

    5 images could be 209 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    130 ms · 26 KiB

    26 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    76 KiB

    Polyfills for old browsers add 76 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 342 ms

    342 ms

    Your server sent the HTML in 342 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 35.9 s

    35.9 s

    The page becomes fully interactive after 35.9 s. Good is under 3.8 s.

  • Speed Index: 11.6 s

    11.6 s

    Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 338 ms

    338 ms

    Real visitors wait 338 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 319 ms to 380 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.077

    0.077

    The layout barely moves while loading (CLS 0.077, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.4 MB in 395 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 395 requests on a phone: scripts 3.4 MB (122), images 426 KiB (63) and fonts 234 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    47 KiB

    1 image is downloaded at several times the size a phone draws it, for example hikers-fall-mountainside-iStock-1182180869.jpg at 1,380 px wide, shown at 356 px. Resized copies would save about 47 KiB.

  • About 1.2 g of CO₂ per visit

    1.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 10092
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Headings should not be empty (3 elements)

    Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “AAA Northern CA, AK, AZ, MT, NV, UT & WY | American Automobile Assn”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Join AAA and take Membership with you.” and “Join AAA and take Membership with you.”). One clear main headline is easier for people and search engines.

  • 346 internal links, 50 external

    The homepage links to 346 pages on mwg.aaa.com and 50 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “AAA Members enjoy best-in-class 24/7 emergency roadside assistance and towing, insurance, auto services, exclusive disc…”.

  • Canonical URL set

    The canonical URL is https://mwg.aaa.com/.

  • Structured data in place

    Structured data found: WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://mwg.aaa.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://mwg.aaa.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,198 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://mwg.aaa.com/membership/quick-renew has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://mwg.aaa.com/membership/quick-renew and https://mwg.aaa.com/frequently-asked-questions have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5474
  • 10 broken images

    10 images failed to load on a phone, for example https://d.adroll.com/cm/experian/out?af0=0fe6f973&adroll_fpc=0bd400abf256ec6eecfaa840b5eee006-1793585727056&pv=28170475515.08737&arrfrr=https%3A%2F%2Fmwg.aaa.com%2F&advertisable=X4GNIS7CEJDXXDUBIKZXX6.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “unable to obtain audiences TypeError: Cannot read properties of null (reading 'audiences')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    14 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 886 words of copy

    The homepage carries about 886 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join AAA Today”.

  • 35 calls to action

    The homepage has 35 calls to action, for example “Join AAA”, “Request Reimbursement” and “Download the App”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 5 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 44 cookies set on arrival

    44

    Opening the homepage sets 44 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 63 other companies contacted

    Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mwg.aaa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Cloudflare

Company

Founded
1902
Headquarters
Heathrow

Upkeep, stack, hiring and company data from programmable.info

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