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mwg.aaa.com website review
Visit site (opens in a new tab)Reviewed 2 November 202641 issues · 86 checks
This review found 41 issues worth fixing on mwg.aaa.com, 15 of them high impact, across 86 checks. The most urgent: audioeye.com adds 3.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 319 ms |
| May 23, 2026 | 320 ms |
| May 30, 2026 | 321 ms |
| Jun 6, 2026 | 322 ms |
| Jun 13, 2026 | 328 ms |
| Jun 20, 2026 | 339 ms |
| Jun 27, 2026 | 351 ms |
| Jul 4, 2026 | 363 ms |
| Jul 11, 2026 | 371 ms |
| Jul 18, 2026 | 373 ms |
| Jul 25, 2026 | 378 ms |
| Aug 1, 2026 | 381 ms |
| Aug 8, 2026 | 389 ms |
| Aug 15, 2026 | 395 ms |
| Aug 22, 2026 | 401 ms |
| Aug 29, 2026 | 403 ms |
| Sep 5, 2026 | 398 ms |
| Sep 12, 2026 | 392 ms |
| Sep 19, 2026 | 384 ms |
| Sep 26, 2026 | 378 ms |
| Oct 3, 2026 | 372 ms |
| Oct 10, 2026 | 372 ms |
| Oct 17, 2026 | 376 ms |
| Oct 24, 2026 | 379 ms |
| Oct 31, 2026 | 380 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
audioeye.com adds 3.8 s
3.8 saudioeye.com costs a phone 3.8 s of main-thread work and 390 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
1.3 s · 1.4 MB117 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Main-thread work: 13.8 s
A phone's processor spends 13.8 s on main-thread work while loading, 10.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (audioeye.com, ContentSquare and Facebook and others), adding 1.2 MB and 4.8 s of main-thread time.
Reduce unused JavaScript
1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page.
Render-blocking requests
950 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
ContentSquare adds 404 ms
404 msContentSquare costs a phone 404 ms of main-thread work and 188 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 407 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 68 KiBAbout 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
2,412 HTML elements
The page has 2,412 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
209 KiB5 images could be 209 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
130 ms · 26 KiB26 KiB could be saved by minifying JavaScript.
Legacy JavaScript
76 KiBPolyfills for old browsers add 76 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 342 ms
342 msYour server sent the HTML in 342 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 35.9 s
35.9 sThe page becomes fully interactive after 35.9 s. Good is under 3.8 s.
Speed Index: 11.6 s
11.6 sVisually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 338 ms
338 msReal visitors wait 338 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 319 ms to 380 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.077
0.077The layout barely moves while loading (CLS 0.077, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 395 requests
4.4 MBYour homepage downloads 4.4 MB in 395 requests on a phone: scripts 3.4 MB (122), images 426 KiB (63) and fonts 234 KiB (4). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
47 KiB1 image is downloaded at several times the size a phone draws it, for example hikers-fall-mountainside-iStock-1182180869.jpg at 1,380 px wide, shown at 356 px. Resized copies would save about 47 KiB.
About 1.2 g of CO₂ per visit
1.24 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings should not be empty (3 elements)
Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “AAA Northern CA, AK, AZ, MT, NV, UT & WY | American Automobile Assn”.
2 H1 headlines
There are 2 <h1> headlines (“Join AAA and take Membership with you.” and “Join AAA and take Membership with you.”). One clear main headline is easier for people and search engines.
346 internal links, 50 external
The homepage links to 346 pages on mwg.aaa.com and 50 external pages.
6 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “AAA Members enjoy best-in-class 24/7 emergency roadside assistance and towing, insurance, auto services, exclusive disc…”.
Canonical URL set
The canonical URL is https://mwg.aaa.com/.
Structured data in place
Structured data found: WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://mwg.aaa.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://mwg.aaa.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,198 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://mwg.aaa.com/membership/quick-renew has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://mwg.aaa.com/membership/quick-renew and https://mwg.aaa.com/frequently-asked-questions have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://d.adroll.com/cm/experian/out?af0=0fe6f973&adroll_fpc=0bd400abf256ec6eecfaa840b5eee006-1793585727056&pv=28170475515.08737&arrfrr=https%3A%2F%2Fmwg.aaa.com%2F&advertisable=X4GNIS7CEJDXXDUBIKZXX6.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “unable to obtain audiences TypeError: Cannot read properties of null (reading 'audiences')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
14 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 886 words of copy
The homepage carries about 886 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join AAA Today”.
35 calls to action
The homepage has 35 calls to action, for example “Join AAA”, “Request Reimbursement” and “Download the App”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 5 phone links and 0 email links.
Privacy and tracking
12 trackers load before any consent
12Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
44 cookies set on arrival
44Opening the homepage sets 44 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
63 other companies contacted
Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mwg.aaa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- Cloudflare
Company
- Founded
- 1902
- Headquarters
- Heathrow
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on mwg.aaa.com, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.