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myextensions.dk website review
Visit site (opens in a new tab)Reviewed 7 November 202627 issues · 86 checks
This review found 27 issues worth fixing on myextensions.dk, 10 of them high impact, across 86 checks. The most urgent: page weight: 39.4 MB in 228 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #23,771 of 102,670 reviewed websitesbeats 72%
- #15,409 of 57,079 online storesbeats 67%
- #14,931 of 51,912 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 155 ms |
| May 23, 2026 | 154 ms |
| May 30, 2026 | 155 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 166 ms |
| Jun 20, 2026 | 179 ms |
| Jun 27, 2026 | 185 ms |
| Jul 4, 2026 | 185 ms |
| Jul 11, 2026 | 187 ms |
| Jul 18, 2026 | 180 ms |
| Jul 25, 2026 | 177 ms |
| Aug 1, 2026 | 176 ms |
| Aug 8, 2026 | 172 ms |
| Aug 15, 2026 | 175 ms |
| Aug 22, 2026 | 180 ms |
| Aug 29, 2026 | 181 ms |
| Sep 5, 2026 | 177 ms |
| Sep 12, 2026 | 168 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 152 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 154 ms |
| Oct 24, 2026 | 153 ms |
| Oct 31, 2026 | 148 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.7 s
2.6 s
3.4 s
4.3 s
5.1 s
6.0 s
6.8 s
Speed
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
2,988 HTML elements
The page has 2,988 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Klaviyo and cookieinformation.com and others), adding 492 KiB and 326 ms of main-thread time.
Reduce unused JavaScript
150 ms · 209 KiBAbout 209 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
280 ms · 50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 280 ms faster on a phone.
Improve image delivery
100 ms · 172 KiB3 images could be 172 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.
Render-blocking requests
200 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
Legacy JavaScript
150 ms · 28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
24 KiB6 files are served with short cache lifetimes, so returning visitors download them again (24 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.0 s
9.0 sYour largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Ved at trykke på 'Accepter alle' giver du samtykke til alle…”.
Time to Interactive: 13.9 s
13.9 sThe page becomes fully interactive after 13.9 s. Good is under 3.8 s.
Speed Index: 5.9 s
5.9 sVisually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 502 ms
502 msScripts block taps and scrolling for 502 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 155 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 194 ms
194 msReal visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 415 ms
415 msReal visitors wait 415 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 39.4 MB in 228 requests
39.4 MBYour homepage downloads 39.4 MB in 228 requests on a phone: media 36.4 MB (4), scripts 983 KiB (67) and other files 833 KiB (108). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (33 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 11.2 g of CO₂ per visit
11.16 gBy the Sustainable Web Design model, a visit to your homepage emits about 11.16 g of CO₂e: 1339.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (4 elements)
Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 10 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
14 H1 headlines
There are 14 <h1> headlines (“Myextensions.dk”, “Light. Invisible. Limitless.” and “Light. Invisible. Limitless.”). One clear main headline is easier for people and search engines.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
151 internal links, 30 external
The homepage links to 151 pages on myextensions.dk and 30 external pages.
7 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Er du også træt af tyndt hår? Hos Myextensions giver vi dig håret du drømmer om med 100% ægte hair extensions. Få perso…”.
Title: 63 characters
Your title is a healthy 63 characters: “Hair extensions | Smukke extensions på ingen tid | Myextensions”.
Canonical URL set
The canonical URL is https://www.myextensions.dk/.
Structured data in place
Structured data found: OnlineStore, VideoObject and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.myextensions.dk/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,865 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.myextensions.dk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.myextensions.dk/collections/archive-sale has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.myextensions.dk/pages/kundeservice-levering and https://www.myextensions.dk/pages/kundeservice-returnering have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 992 words of copy
The homepage carries about 992 words of visible text.
4 checks passed
7 short forms
7 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 9 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at myextensions.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Returnflows · Instafeed · Microsoft Clarity · Klaviyo Email Marketing Sms · Triplewhale · Stape Remix
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on myextensions.dk, including 7 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.