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myextensions.se website review

Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 86 checks

This review found 27 issues worth fixing on myextensions.se, 8 of them high impact, across 86 checks. The most urgent: page weight: 39.5 MB in 269 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s996 msMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.3 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.0 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
152 ms117 msMay 23Nov 7127 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026131 ms
May 30, 2026139 ms
Jun 6, 2026145 ms
Jun 13, 2026147 ms
Jun 20, 2026148 ms
Jun 27, 2026145 ms
Jul 4, 2026145 ms
Jul 11, 2026139 ms
Jul 18, 2026142 ms
Jul 25, 2026144 ms
Aug 1, 2026146 ms
Aug 8, 2026146 ms
Aug 15, 2026144 ms
Aug 22, 2026143 ms
Aug 29, 2026136 ms
Sep 5, 2026132 ms
Sep 12, 2026130 ms
Sep 19, 2026129 ms
Sep 26, 2026128 ms
Oct 3, 2026128 ms
Oct 10, 2026125 ms
Oct 17, 2026121 ms
Oct 24, 2026122 ms
Oct 31, 2026123 ms
Nov 7, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of myextensions.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. myextensions.se at 1.0 s1.0 s
  2. myextensions.se at 2.0 s2.0 s
  3. myextensions.se at 2.9 s2.9 s
  4. myextensions.se at 3.9 s3.9 s
  5. myextensions.se at 4.9 s4.9 s
  6. myextensions.se at 5.9 s5.9 s
  7. myextensions.se at 6.8 s6.8 s
  8. myextensions.se at 7.8 s7.8 s

Speed

3 to fix68
  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,907 HTML elements

    The page has 2,907 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Google Tag Manager and Klaviyo and others), adding 660 KiB and 441 ms of main-thread time.

  • Improve image delivery

    200 ms · 173 KiB

    3 images could be 173 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Render-blocking requests

    250 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • Reduce unused JavaScript

    239 KiB

    About 239 KiB of JavaScript is downloaded but never used on this page.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 225 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    20 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    26 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 44 ms

    44 ms

    Your server sent the HTML in 44 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 15.3 s

    15.3 s

    The page becomes fully interactive after 15.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Light. Invisible. Limitless.”.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 317 ms

    317 ms

    Scripts block taps and scrolling for 317 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 131 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 325 ms

    325 ms

    Real visitors wait 325 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 39.5 MB in 269 requests

    39.5 MB

    Your homepage downloads 39.5 MB in 269 requests on a phone: media 36.3 MB (4), other files 1.0 MB (149) and scripts 1,016 KiB (68). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (33 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 11.2 g of CO₂ per visit

    11.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 11.20 g of CO₂e: 1344.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8389
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 10 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 10 H1 headlines

    There are 10 <h1> headlines (“Myextensions.se”, “Light. Invisible. Limitless.” and “Light. Invisible. Limitless.”). One clear main headline is easier for people and search engines.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 147 internal links, 29 external

    The homepage links to 147 pages on myextensions.se and 29 external pages.

7 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Förvandla ditt hår med Myextensions! Högkvalitativa extensions och peruker för drömhåret. Fri frakt och toppbetyg på Tr…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Löshår | Vackra extensions på nolltid | Besök Myextensions”.

  • Canonical URL set

    The canonical URL is https://www.myextensions.se/.

  • Structured data in place

    Structured data found: OnlineStore, VideoObject and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.myextensions.se/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,829 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.myextensions.se/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.myextensions.se/collections/archive-sale has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.myextensions.se/pages/kundservice-leverans and https://www.myextensions.se/pages/kundservice-retur have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 15 small tap targets

    15 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 9 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,004 words of copy

    The homepage carries about 1,004 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Min order”.

  • 7 short forms

    7 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at myextensions.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · Returnflows · Triplewhale · Klaviyo Email Marketing Sms · Stape Remix · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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