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myextensions.se website review
Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 86 checks
This review found 27 issues worth fixing on myextensions.se, 8 of them high impact, across 86 checks. The most urgent: page weight: 39.5 MB in 269 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,229 of 102,670 reviewed websitesbeats 86%
- #6,181 of 57,079 online storesbeats 85%
- #5,988 of 51,912 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.0 s |
| Nov 7, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 131 ms |
| May 30, 2026 | 139 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 147 ms |
| Jun 20, 2026 | 148 ms |
| Jun 27, 2026 | 145 ms |
| Jul 4, 2026 | 145 ms |
| Jul 11, 2026 | 139 ms |
| Jul 18, 2026 | 142 ms |
| Jul 25, 2026 | 144 ms |
| Aug 1, 2026 | 146 ms |
| Aug 8, 2026 | 146 ms |
| Aug 15, 2026 | 144 ms |
| Aug 22, 2026 | 143 ms |
| Aug 29, 2026 | 136 ms |
| Sep 5, 2026 | 132 ms |
| Sep 12, 2026 | 130 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 128 ms |
| Oct 3, 2026 | 128 ms |
| Oct 10, 2026 | 125 ms |
| Oct 17, 2026 | 121 ms |
| Oct 24, 2026 | 122 ms |
| Oct 31, 2026 | 123 ms |
| Nov 7, 2026 | 127 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
2.9 s
3.9 s
4.9 s
5.9 s
6.8 s
7.8 s
Speed
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,907 HTML elements
The page has 2,907 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Google Tag Manager and Klaviyo and others), adding 660 KiB and 441 ms of main-thread time.
Improve image delivery
200 ms · 173 KiB3 images could be 173 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Render-blocking requests
250 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.
Reduce unused JavaScript
239 KiBAbout 239 KiB of JavaScript is downloaded but never used on this page.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 225 ms. During a long task the page ignores taps.
Reduce unused CSS
20 ms · 49 KiBAbout 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
26 KiB7 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
1 checks passed
Server response: 44 ms
44 msYour server sent the HTML in 44 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 15.3 s
15.3 sThe page becomes fully interactive after 15.3 s. Good is under 3.8 s.
Largest Contentful Paint: 4.8 s
4.8 sYour largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Light. Invisible. Limitless.”.
Speed Index: 7.1 s
7.1 sVisually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 317 ms
317 msScripts block taps and scrolling for 317 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 131 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 325 ms
325 msReal visitors wait 325 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 39.5 MB in 269 requests
39.5 MBYour homepage downloads 39.5 MB in 269 requests on a phone: media 36.3 MB (4), other files 1.0 MB (149) and scripts 1,016 KiB (68). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (33 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 11.2 g of CO₂ per visit
11.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 11.20 g of CO₂e: 1344.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (4 elements)
Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 10 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
10 H1 headlines
There are 10 <h1> headlines (“Myextensions.se”, “Light. Invisible. Limitless.” and “Light. Invisible. Limitless.”). One clear main headline is easier for people and search engines.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
147 internal links, 29 external
The homepage links to 147 pages on myextensions.se and 29 external pages.
7 checks passed
Meta description: 128 characters
Your meta description is 128 characters: “Förvandla ditt hår med Myextensions! Högkvalitativa extensions och peruker för drömhåret. Fri frakt och toppbetyg på Tr…”.
Title: 58 characters
Your title is a healthy 58 characters: “Löshår | Vackra extensions på nolltid | Besök Myextensions”.
Canonical URL set
The canonical URL is https://www.myextensions.se/.
Structured data in place
Structured data found: OnlineStore, VideoObject and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.myextensions.se/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,829 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.myextensions.se/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.myextensions.se/collections/archive-sale has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.myextensions.se/pages/kundservice-leverans and https://www.myextensions.se/pages/kundservice-retur have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 9 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,004 words of copy
The homepage carries about 1,004 words of visible text.
4 checks passed
1 call to action
The homepage has 1 call to action, for example “Min order”.
7 short forms
7 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at myextensions.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Returnflows · Triplewhale · Klaviyo Email Marketing Sms · Stape Remix · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on myextensions.se, including 7 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.