naplessoap.com website review

A phone's processor spends 7.5 s on main-thread work while loading, 655 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 6,469 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 3 ms of main-thread work and 442 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

4 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

8 third-party services load with your homepage (Shopify, YouTube and Google CDN and others), adding 637 KiB and 3 ms of main-thread time.

About 67 KiB of JavaScript is downloaded but never used on this page.

5 images could be 59 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Image”.

The page becomes fully interactive after 8.2 s. Good is under 3.8 s.

Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 121 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 tap target is too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 67 characters, so Google will cut it off around 60: “Naples Soap Company | Natural Soaps, Shampoo Bars, Face & Body Care”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 571 pages on naplessoap.com and 21 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.naplessoap.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://www.naplessoap.com/accessibility-statement, which answers with an error. Visitors hit a dead end and search engines drop it.

We fetched 15 pages linked from your homepage (of 191 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Illegal invocation”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 469 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.