narrativehues.com website review

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

About 114 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

6 third-party services load with your homepage (Shopify, smile.io and Google CDN and others), adding 531 KiB and 207 ms of main-thread time.

About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (12 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.2 s. Good is under 3.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

10 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 225 requests on a phone: other files 934 KiB (138), scripts 528 KiB (62) and images 446 KiB (10). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

Your title is only 14 characters: “Narrative Hues”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 250 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

The homepage links to 132 pages on narrativehues.com and 10 external pages.

https://www.narrativehues.com/collections/monthly-subscription, https://www.narrativehues.com/collections/subscription-extras and https://www.narrativehues.com/collections/new-releases have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 22 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 471 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.