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narrowmindedrailworks.com website review

Visit site (opens in a new tab)Reviewed 8 November 202636 issues · 82 checks

This review found 36 issues worth fixing on narrowmindedrailworks.com, 12 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s943 msMay 16Oct 311.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.2 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.2 s
Aug 8, 20261.3 s
Aug 15, 20261.4 s
Aug 22, 20261.5 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.0 s
Oct 31, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
130 ms88 msMay 23Oct 31125 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026101 ms
May 30, 2026101 ms
Jun 6, 202693 ms
Jun 13, 202693 ms
Jun 20, 202693 ms
Jul 25, 202697 ms
Aug 1, 2026102 ms
Aug 8, 2026115 ms
Aug 15, 2026112 ms
Aug 22, 2026110 ms
Aug 29, 2026106 ms
Sep 5, 2026106 ms
Sep 12, 2026106 ms
Sep 19, 2026110 ms
Sep 26, 2026116 ms
Oct 3, 2026119 ms
Oct 10, 2026119 ms
Oct 17, 2026123 ms
Oct 24, 2026125 ms
Oct 31, 2026125 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of narrowmindedrailworks.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. narrowmindedrailworks.com at 0.5 s0.5 s
  2. narrowmindedrailworks.com at 1.0 s1.0 s
  3. narrowmindedrailworks.com at 1.5 s1.5 s
  4. narrowmindedrailworks.com at 2.0 s2.0 s
  5. narrowmindedrailworks.com at 2.4 s2.4 s
  6. narrowmindedrailworks.com at 2.9 s2.9 s
  7. narrowmindedrailworks.com at 3.4 s3.4 s
  8. narrowmindedrailworks.com at 3.9 s3.9 s

Speed

10 to fix62
  • Improve image delivery

    1.7 s · 2.0 MB

    34 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.7 s faster on a phone.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,062 HTML elements

    The page has 3,062 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 third-party services on the page

    7 third-party services load with your homepage (hcaptcha.com, Shopify and emrld.ltd and others), adding 2.7 MB and 1.2 s of main-thread time.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • hcaptcha.com adds 829 ms

    829 ms

    hcaptcha.com costs a phone 829 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    950 ms

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Reduce unused JavaScript

    624 KiB

    About 624 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 211 ms

    211 ms

    Shopify costs a phone 211 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 268 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    133 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (133 KiB).

  • Legacy JavaScript

    67 KiB

    Polyfills for old browsers add 67 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 9.9 s

    9.9 s

    Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 32.7 s

    32.7 s

    The page becomes fully interactive after 32.7 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 101 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 325 ms

    325 ms

    Scripts block taps and scrolling for 325 ms in total while the page loads. Good is under 200 ms.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 128 ms

    128 ms

    Real visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 406 ms

    406 ms

    Real visitors wait 406 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 7.8 MB in 461 requests

    7.8 MB

    Your homepage downloads 7.8 MB in 461 requests on a phone: images 3.6 MB (44), scripts 2.2 MB (228) and other files 895 KiB (131). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    98136fe0-97e5-447f-b73f-8e5f74811c02.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.2 g of CO₂ per visit

    2.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.22 g of CO₂e: 265.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8792
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is short (23 characters)

    Your title is only 23 characters: “Narrow Minded Railworks”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 6 H1 headlines

    There are 6 <h1> headlines (“:root { --header-logo-width: 90px; }”, “Hand-Crafted 3D-Printed Narrow Gauge Kits for OO9…” and “Make your layout come alive”). One clear main headline is easier for people and search engines.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 195 internal links, 5 external

    The homepage links to 195 pages on narrowmindedrailworks.com and 5 external pages.

6 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “A variety of products including GN15 Locos, GN15 Figures, GN15 Wagons, GN15 Scenery, 009 Locos, OO9 Scenery, O/O-16.5/7…”.

  • Canonical URL set

    The canonical URL is https://narrowmindedrailworks.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://narrowmindedrailworks.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,917 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://narrowmindedrailworks.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix76
  • 2 pages share a title

    https://narrowmindedrailworks.com/collections/oo9-scenery/OO9-Scenery and https://narrowmindedrailworks.com/collections/oo9-scenery all use the title “OO9 Scenery”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://narrowmindedrailworks.com/collections/all, https://narrowmindedrailworks.com/collections/oo9-wagon and https://narrowmindedrailworks.com/collections/cases have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://narrowmindedrailworks.com/collections/oo9-scenery/OO9-Scenery and https://narrowmindedrailworks.com/collections/oo9-scenery use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://narrowmindedrailworks.com/collections/gn15-figures/GN15-Figures, whose canonical is https://narrowmindedrailworks.com/collections/gn15-figures/gn15-figures. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 14 pages without an H1

    https://narrowmindedrailworks.com/collections/all, https://narrowmindedrailworks.com/collections/gn15-wagons, https://narrowmindedrailworks.com/collections/gn15, https://narrowmindedrailworks.com/collections/gn15-figures/GN15-Figures, https://narrowmindedrailworks.com/collections/gn15-scenery and https://narrowmindedrailworks.com/collections/009-locos and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 80 small tap targets

    80 of 156 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,286 words of copy

    The homepage carries about 1,286 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All Narrow Gauge Kits” and “Shop Now”.

  • 34 calls to action

    The homepage has 34 calls to action, for example “Shop All Narrow Gauge Kits”, “Shop Now” and “Learn More”.

  • 28 short forms

    28 short forms (1 field at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at narrowmindedrailworks.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Magical Vacations · Forms · Back In Stock · getsitecontrol.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on narrowmindedrailworks.com, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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