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natulim.com website review
Visit site (opens in a new tab)Reviewed 4 November 202639 issues · 83 checks
This review found 39 issues worth fixing on natulim.com, 11 of them high impact, across 83 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #44,062 of 97,068 reviewed websitesbeats 49%
- #27,970 of 52,727 online storesbeats 41%
- #26,747 of 47,786 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 239 ms |
| May 23, 2026 | 242 ms |
| May 30, 2026 | 249 ms |
| Jun 6, 2026 | 253 ms |
| Jun 13, 2026 | 246 ms |
| Jun 20, 2026 | 239 ms |
| Jun 27, 2026 | 235 ms |
| Jul 4, 2026 | 230 ms |
| Jul 11, 2026 | 231 ms |
| Jul 18, 2026 | 237 ms |
| Jul 25, 2026 | 237 ms |
| Aug 1, 2026 | 244 ms |
| Aug 8, 2026 | 261 ms |
| Aug 15, 2026 | 273 ms |
| Aug 22, 2026 | 279 ms |
| Aug 29, 2026 | 284 ms |
| Sep 5, 2026 | 278 ms |
| Sep 12, 2026 | 273 ms |
| Sep 19, 2026 | 271 ms |
| Sep 26, 2026 | 271 ms |
| Oct 3, 2026 | 270 ms |
| Oct 10, 2026 | 277 ms |
| Oct 17, 2026 | 280 ms |
| Oct 24, 2026 | 287 ms |
| Oct 31, 2026 | 295 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 7.4 s
A phone's processor spends 7.4 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,356 HTML elements
The page has 3,356 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Facebook and others), adding 3.2 MB and 1.5 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
989 KiBAbout 989 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
700 ms13 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Use efficient cache lifetimes
200 ms · 309 KiB23 files are served with short cache lifetimes, so returning visitors download them again (309 KiB).
Google Tag Manager adds 379 ms
379 msGoogle Tag Manager costs a phone 379 ms of main-thread work and 773 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 298 ms
298 msShopify costs a phone 298 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
366 KiB25 images could be 366 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Klaviyo adds 219 ms
219 msKlaviyo costs a phone 219 ms of main-thread work and 650 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.
Legacy JavaScript
85 KiBPolyfills for old browsers add 85 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
50 ms · 8 KiB8 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 113 ms
113 msYour server sent the HTML in 113 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 31.0 s
31.0 sThe page becomes fully interactive after 31.0 s. Good is under 3.8 s.
Largest Contentful Paint: 7.8 s
7.8 sYour largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 10.1 s
10.1 sVisually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.
Real-user INP: 269 ms
269 msReal visitors wait 269 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 239 ms to 295 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 522 ms
522 msScripts block taps and scrolling for 522 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user TTFB: 571 ms
571 msReal visitors wait 571 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.045
0.045The layout barely moves while loading (CLS 0.045, good is under 0.1).
Images and page weight
Page weight: 6.5 MB in 625 requests
6.5 MBYour homepage downloads 6.5 MB in 625 requests on a phone: scripts 3.0 MB (250), other files 1.4 MB (230) and images 1.1 MB (67). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
hero-home-limpia-wc-mobile.webp weighs 738 KiB. On a phone connection a single image that size takes seconds.
15 images in older formats
15 images (2.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
40 KiB1 image is downloaded at several times the size a phone draws it, for example Categoria_Recargas.webp at 300 px wide, shown at 80 px. Resized copies would save about 40 KiB.
About 1.8 g of CO₂ per visit
1.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 220.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 120 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
130 internal links, 6 external
The homepage links to 130 pages on natulim.com and 6 external pages.
7 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Encuentra productos ecológicos certificados: Eco-Tiras de detergente, pastillas lavavajillas, champú sin sulfatos y lim…”.
Title: 53 characters
Your title is a healthy 53 characters: “Productos Ecológicos: Cuida tu Ropa y Hogar – Natulim”.
Canonical URL set
The canonical URL is https://natulim.com/.
Structured data in place
Structured data found: FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://natulim.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,113 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://natulim.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://natulim.com/pages/suscribete is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://natulim.com/collections/green-friday and https://natulim.com/collections/crea-tu-plan all use the title “Crea tu plan – Natulim”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://natulim.com/collections/green-friday and https://natulim.com/collections/crea-tu-plan have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://natulim.com/collections/green-friday, whose canonical is https://natulim.com/collections/crea-tu-plan. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
9 pages without an H1
https://natulim.com/products/lavavajillas, https://natulim.com/products/tiras-de-detergente-para-lavadora-ecologicas-fragancia-natural, https://natulim.com/products/perlas-perfumadas-natulim, https://natulim.com/products/friega-suelos-en-eco-tiras, https://natulim.com/products/pack-ahorro-detergente-360-lavados and https://natulim.com/products/oxi-white and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
14 small tap targets
14 of 60 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 576 words of copy
The homepage carries about 576 words of visible text.
4 checks passed
8 short forms
8 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 53 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 4 email links.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
33 cookies set on arrival
33Opening the homepage sets 33 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
52 other companies contacted
Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at natulim.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 21 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Intelligems A B Testing · Geo Pro Geolocation · Microsoft Clarity · Klaviyo Email Marketing Sms · Triplewhale · Loyoly · Eg Auto Add To Cart · Judge Me Reviews · Simprosys Google Shopping Feed · Elevar Conversion Tracking · Easy Variant Images · Gdpr Cookie Consent · Easylocation · Aftersell · Upcart · Bestpush · web.app · rechargecdn.com · elfsight.com · goaffpro.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Barcelona
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on natulim.com, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.