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natulim.com website review

Visit site (opens in a new tab)Reviewed 4 November 202639 issues · 83 checks

This review found 39 issues worth fixing on natulim.com, 11 of them high impact, across 83 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.5 sMay 16Oct 312.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Oct 31, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
305 ms220 msMay 16Oct 31295 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026239 ms
May 23, 2026242 ms
May 30, 2026249 ms
Jun 6, 2026253 ms
Jun 13, 2026246 ms
Jun 20, 2026239 ms
Jun 27, 2026235 ms
Jul 4, 2026230 ms
Jul 11, 2026231 ms
Jul 18, 2026237 ms
Jul 25, 2026237 ms
Aug 1, 2026244 ms
Aug 8, 2026261 ms
Aug 15, 2026273 ms
Aug 22, 2026279 ms
Aug 29, 2026284 ms
Sep 5, 2026278 ms
Sep 12, 2026273 ms
Sep 19, 2026271 ms
Sep 26, 2026271 ms
Oct 3, 2026270 ms
Oct 10, 2026277 ms
Oct 17, 2026280 ms
Oct 24, 2026287 ms
Oct 31, 2026295 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of natulim.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. natulim.com at 1.2 s1.2 s
  2. natulim.com at 2.3 s2.3 s
  3. natulim.com at 3.5 s3.5 s
  4. natulim.com at 4.7 s4.7 s
  5. natulim.com at 5.8 s5.8 s
  6. natulim.com at 7.0 s7.0 s
  7. natulim.com at 8.2 s8.2 s
  8. natulim.com at 9.4 s9.4 s

Speed

12 to fix50
  • Main-thread work: 7.4 s

    A phone's processor spends 7.4 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,356 HTML elements

    The page has 3,356 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Facebook and others), adding 3.2 MB and 1.5 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    989 KiB

    About 989 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    700 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Use efficient cache lifetimes

    200 ms · 309 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (309 KiB).

  • Google Tag Manager adds 379 ms

    379 ms

    Google Tag Manager costs a phone 379 ms of main-thread work and 773 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 298 ms

    298 ms

    Shopify costs a phone 298 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    366 KiB

    25 images could be 366 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Klaviyo adds 219 ms

    219 ms

    Klaviyo costs a phone 219 ms of main-thread work and 650 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    85 KiB

    Polyfills for old browsers add 85 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    50 ms · 8 KiB

    8 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 113 ms

    113 ms

    Your server sent the HTML in 113 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 31.0 s

    31.0 s

    The page becomes fully interactive after 31.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 269 ms

    269 ms

    Real visitors wait 269 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 239 ms to 295 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 522 ms

    522 ms

    Scripts block taps and scrolling for 522 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 571 ms

    571 ms

    Real visitors wait 571 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.045

    0.045

    The layout barely moves while loading (CLS 0.045, good is under 0.1).

Images and page weight

4 to fix35
  • Page weight: 6.5 MB in 625 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 625 requests on a phone: scripts 3.0 MB (250), other files 1.4 MB (230) and images 1.1 MB (67). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    hero-home-limpia-wc-mobile.webp weighs 738 KiB. On a phone connection a single image that size takes seconds.

  • 15 images in older formats

    15 images (2.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    40 KiB

    1 image is downloaded at several times the size a phone draws it, for example Categoria_Recargas.webp at 300 px wide, shown at 80 px. Resized copies would save about 40 KiB.

  • About 1.8 g of CO₂ per visit

    1.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 220.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 9797
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 120 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 130 internal links, 6 external

    The homepage links to 130 pages on natulim.com and 6 external pages.

7 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Encuentra productos ecológicos certificados: Eco-Tiras de detergente, pastillas lavavajillas, champú sin sulfatos y lim…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Productos Ecológicos: Cuida tu Ropa y Hogar – Natulim”.

  • Canonical URL set

    The canonical URL is https://natulim.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://natulim.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,113 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://natulim.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix70
  • 1 linked page hidden from search

    https://natulim.com/pages/suscribete is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    https://natulim.com/collections/green-friday and https://natulim.com/collections/crea-tu-plan all use the title “Crea tu plan – Natulim”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://natulim.com/collections/green-friday and https://natulim.com/collections/crea-tu-plan have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://natulim.com/collections/green-friday, whose canonical is https://natulim.com/collections/crea-tu-plan. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 9 pages without an H1

    https://natulim.com/products/lavavajillas, https://natulim.com/products/tiras-de-detergente-para-lavadora-ecologicas-fragancia-natural, https://natulim.com/products/perlas-perfumadas-natulim, https://natulim.com/products/friega-suelos-en-eco-tiras, https://natulim.com/products/pack-ahorro-detergente-360-lavados and https://natulim.com/products/oxi-white and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 14 small tap targets

    14 of 60 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 576 words of copy

    The homepage carries about 576 words of visible text.

4 checks passed
  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 53 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 4 email links.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at natulim.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Intelligems A B Testing · Geo Pro Geolocation · Microsoft Clarity · Klaviyo Email Marketing Sms · Triplewhale · Loyoly · Eg Auto Add To Cart · Judge Me Reviews · Simprosys Google Shopping Feed · Elevar Conversion Tracking · Easy Variant Images · Gdpr Cookie Consent · Easylocation · Aftersell · Upcart · Bestpush · web.app · rechargecdn.com · elfsight.com · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Barcelona

Upkeep, stack, hiring and company data from programmable.info

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