natu.shop website review

The page goes through 1 redirect before it starts loading, costing about 3.6 s. Link and advertise the final URL directly.

The page has 11,040 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 6.3 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Cookiebot, Google Tag Manager and rebuyengine.com and others), adding 1.6 MB and 1.3 s of main-thread time.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

30 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

Cookiebot costs a phone 447 ms of main-thread work and 200 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 441 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 388 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 long tasks block the main thread while loading, the longest for 397 ms. During a long task the page ignores taps.

rebuyengine.com costs a phone 327 ms of main-thread work and 685 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 files are served with short cache lifetimes, so returning visitors download them again (111 KiB).

4 images could be 70 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 32 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 21.4 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Your homepage downloads 4.0 MB in 361 requests on a phone: scripts 1.6 MB (148), images 913 KiB (36) and other files 760 KiB (84). Under 2 MB keeps phones on slow connections fast.

1 image (34 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

There are 2 <h1> headlines (“Z troską, natu.ralnie” and “Odbierz 15% rabatu i darmowy e-book”). One clear main headline is easier for people and search engines.

Structured data found (Organization) but with 1 problem, for example “Organization: url points at a different host (https://natu.care/pl)”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 33 pages on natu.shop and 59 external pages.

Your homepage links to https://natu.shop/pages/subscription, https://natu.shop/pages/referral-program, https://natu.shop/products/create-your-set and https://natu.shop/pages/loyalty-program, which answer with an error. Visitors hit a dead end and search engines drop them.

https://natu.shop/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://natu.shop/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://natu.shop/collections, https://natu.shop/collections/all and https://natu.shop/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://natu.shop/collections and https://natu.shop/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 7 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97153599&tm=shpfy_ui&Ver=2&mid=31f09936-1c3f-44ac-8e1b-bf4dbd5262a6&bo=1&sid=e2b06150d9a511f1961ef10646e9c7f8&vid=e2b07450d9a511f190a91fb71b549c4a&vids=1&msclkid=N&pi=.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 29 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,169 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Microsoft Ads (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.