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natulim.eu website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 78 checks

This review found 32 issues worth fixing on natulim.eu, 9 of them high impact, across 78 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.6 sMay 30Jul 42.4 s
Show as table
DateReal-visitor load time (LCP)
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.9 s
Jul 4, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
153 ms146 msMay 30Jun 27147 ms
Show as table
DateReal-visitor tap response (INP)
May 30, 2026148 ms
Jun 6, 2026152 ms
Jun 13, 2026151 ms
Jun 20, 2026151 ms
Jun 27, 2026147 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of natulim.eu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. natulim.eu at 0.4 s0.4 s
  2. natulim.eu at 0.8 s0.8 s
  3. natulim.eu at 1.2 s1.2 s
  4. natulim.eu at 1.6 s1.6 s
  5. natulim.eu at 2.0 s2.0 s
  6. natulim.eu at 2.4 s2.4 s
  7. natulim.eu at 2.8 s2.8 s
  8. natulim.eu at 3.2 s3.2 s

Speed

9 to fix72
  • Render-blocking requests

    1.4 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    750 ms · 694 KiB

    About 694 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Clarity and Klaviyo and others), adding 1.9 MB and 836 ms of main-thread time.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    300 ms · 176 KiB

    8 images could be 176 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 270 ms

    270 ms

    Shopify costs a phone 270 ms of main-thread work and 851 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,739 HTML elements

    The page has 2,739 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • azurefd.net adds 77 ms

    77 ms

    azurefd.net costs a phone 77 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    44 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

  • Minify JavaScript

    39 KiB

    39 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix68
  • Time to Interactive: 17.7 s

    17.7 s

    The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.0 s

    7.0 s

    Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Largest content (LCP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.7 s

    3.7 s

    Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 148 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 108 ms

    108 ms

    Scripts block the page for only 108 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix31
  • Page weight: 4.4 MB in 517 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 517 requests on a phone: scripts 1.7 MB (128), other files 1.7 MB (303) and images 475 KiB (36). Under 2 MB keeps phones on slow connections fast.

  • 8 images far larger than shown

    727 KiB

    8 images are downloaded at several times the size a phone draws them, for example EybQaR0WNT_orig.webp at 1,078 px wide, shown at 90 px. Resized copies would save about 727 KiB.

  • An image on the first screen is lazy-loaded

    BANNER_GENERICO_HOME_MOBILE_EU.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 10 images in older formats

    10 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 151.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9293
  • 33 text elements with low contrast

    33 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (19 elements)

    All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 75 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8586
  • Meta description is long (316 characters)

    Your meta description is 316 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • 69 internal links, 0 external

    The homepage links to 69 pages on natulim.eu and 0 external pages.

6 checks passed
  • Title: 41 characters

    Your title is a healthy 41 characters: “Natulim Eco-detergent sheets – Natulim eu”.

  • Canonical URL set

    The canonical URL is https://natulim.eu/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://natulim.eu/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,644 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://natulim.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without an H1

    https://natulim.eu/pages/frequently-asked-questions and https://natulim.eu/pages/us-natulim have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'style')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 673 words of copy

    The homepage carries about 673 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Why subscribe?”, “BUY NOW” and “Contact”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 174 testimonial or review blocks, a star rating, 4 trust badges and “More than 34999 happy customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at natulim.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Pandectes Gdpr · Chatbase · Microsoft Clarity · Judge Me Reviews · Klaviyo Email Marketing Sms · Triplewhale · Fly Bundles Upsells · Easylocation · Gdpr Cookie Consent · Echo All In One Fixed Bundles · Applovin Shop Integration · Aftersell · Upcart · Essential Post Purchase Upsell · Progress Bar App · nice-team.net · cart-bot.net · goaffpro.com · richpanel.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 32 issues on natulim.eu, including 14 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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