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naturecan.it website review
Visit site (opens in a new tab)Reviewed 8 November 202635 issues · 82 checks
This review found 35 issues worth fixing on naturecan.it, 14 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #74,013 of 95,081 reviewed websitesbeats 19%
- #43,532 of 51,181 online storesbeats 12%
- #40,379 of 46,299 Shopify storesbeats 10%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 270 ms |
| May 23, 2026 | 275 ms |
| May 30, 2026 | 279 ms |
| Jun 6, 2026 | 278 ms |
| Jun 13, 2026 | 275 ms |
| Jun 20, 2026 | 285 ms |
| Jun 27, 2026 | 286 ms |
| Jul 4, 2026 | 287 ms |
| Jul 11, 2026 | 292 ms |
| Jul 18, 2026 | 279 ms |
| Jul 25, 2026 | 278 ms |
| Aug 1, 2026 | 279 ms |
| Aug 8, 2026 | 297 ms |
| Aug 15, 2026 | 309 ms |
| Aug 22, 2026 | 303 ms |
| Aug 29, 2026 | 309 ms |
| Sep 5, 2026 | 290 ms |
| Sep 12, 2026 | 285 ms |
| Sep 19, 2026 | 286 ms |
| Sep 26, 2026 | 276 ms |
| Oct 3, 2026 | 261 ms |
| Oct 10, 2026 | 260 ms |
| Oct 17, 2026 | 254 ms |
| Oct 24, 2026 | 251 ms |
| Oct 31, 2026 | 256 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.6 s
4.8 s
6.0 s
7.1 s
8.3 s
9.5 s
Speed
Render-blocking requests
1.5 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
9,167 HTML elements
The page has 9,167 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 8.8 s
A phone's processor spends 8.8 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Reviews.io and Klaviyo and others), adding 1.7 MB and 1.4 s of main-thread time.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Shopify adds 732 ms
732 msShopify costs a phone 732 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reviews.io adds 542 ms
542 msReviews.io costs a phone 542 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
250 ms · 282 KiB20 files are served with short cache lifetimes, so returning visitors download them again (282 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 346 ms. During a long task the page ignores taps.
Reduce unused JavaScript
150 ms · 198 KiBAbout 198 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 33 ms
33 msYour server sent the HTML in 33 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 6.7 s
6.7 sYour largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “homepage mobile new.png__PID:9ecb2ade-c638-4b8b-9169-b0c8e6…”.
Time to Interactive: 13.6 s
13.6 sThe page becomes fully interactive after 13.6 s. Good is under 3.8 s.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user INP: 279 ms
279 msReal visitors wait 279 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 513 ms
513 msScripts block taps and scrolling for 513 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 270 ms to 256 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 581 ms
581 msReal visitors wait 581 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
Images and page weight
Page weight: 4.0 MB in 440 requests
4.0 MBYour homepage downloads 4.0 MB in 440 requests on a phone: images 1.4 MB (42), scripts 1.3 MB (229) and other files 854 KiB (126). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (31 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.1 g of CO₂ per visit
1.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 137.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Elements must only use permitted ARIA attributes (7 elements)
Elements must only use permitted ARIA attributes: 7 elements on the page fail this check, rated serious by axe-core.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
32 links without text
32 visible links have no text or label, so screen readers cannot say where they go.
24 form fields without a label
24 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Acquista prodotti per la longevità e CBD | Naturecan – Naturecan IT”.
Meta description is long (172 characters)
Your meta description is 172 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
165 internal links, 7 external
The homepage links to 165 pages on naturecan.it and 7 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Naturecan IT”.
Canonical URL set
The canonical URL is https://www.naturecan.it/.
Structured data in place
Structured data found: BreadcrumbList and Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.naturecan.it/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,976 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.naturecan.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without an H1
https://www.naturecan.it/pages/collections, https://www.naturecan.it/products/nmn-integratore, https://www.naturecan.it/products/urolitina-a, https://www.naturecan.it/products/mix-longevita-integratore, https://www.naturecan.it/products/resveratrolo and https://www.naturecan.it/products/nac-integratori and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.naturecan.it/collections/olio-di-cbd took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'getElementsByTagName')”.
2 checks passed
Tap targets are thumb-sized
28 of 30 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 612 words of copy
The homepage carries about 612 words of visible text.
3 checks passed
18 short forms
18 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks, a star rating and 9 trust badges.
Analytics in place
Analytics detected: TikTok Pixel.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at naturecan.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Naturecan Brand Blocks · Inbox · Impact Com · Pagefly Ai Page Builder · webgains.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on naturecan.it, including 16 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.