Website review, no card needed

naturecan.nl logo

naturecan.nl website review

Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 83 checks

This review found 34 issues worth fixing on naturecan.nl, 12 of them high impact, across 83 checks. The most urgent: trust Pilot adds 2.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.5 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
255 ms175 msMay 23Nov 7246 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026184 ms
May 30, 2026193 ms
Jun 6, 2026196 ms
Jun 13, 2026188 ms
Jun 20, 2026188 ms
Jun 27, 2026187 ms
Jul 4, 2026194 ms
Jul 11, 2026198 ms
Jul 18, 2026211 ms
Jul 25, 2026219 ms
Aug 1, 2026216 ms
Aug 8, 2026220 ms
Aug 15, 2026221 ms
Aug 22, 2026217 ms
Aug 29, 2026220 ms
Sep 5, 2026218 ms
Sep 12, 2026207 ms
Sep 19, 2026200 ms
Sep 26, 2026191 ms
Oct 3, 2026191 ms
Oct 10, 2026193 ms
Oct 17, 2026201 ms
Oct 24, 2026203 ms
Oct 31, 2026222 ms
Nov 7, 2026246 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of naturecan.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. naturecan.nl at 1.6 s1.6 s
  2. naturecan.nl at 3.1 s3.1 s
  3. naturecan.nl at 4.7 s4.7 s
  4. naturecan.nl at 6.2 s6.2 s
  5. naturecan.nl at 7.8 s7.8 s
  6. naturecan.nl at 9.3 s9.3 s
  7. naturecan.nl at 10.9 s10.9 s
  8. naturecan.nl at 12.5 s12.5 s

Speed

10 to fix43
  • Trust Pilot adds 2.0 s

    2.0 s

    Trust Pilot costs a phone 2.0 s of main-thread work and 2.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 12.0 s

    A phone's processor spends 12.0 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11,221 HTML elements

    The page has 11,221 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Trust Pilot, Shopify and Reviews.io and others), adding 4.4 MB and 3.1 s of main-thread time.

  • Use efficient cache lifetimes

    1.5 MB

    107 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 993 ms. During a long task the page ignores taps.

  • Shopify adds 453 ms

    453 ms

    Shopify costs a phone 453 ms of main-thread work and 752 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Reviews.io adds 170 ms

    170 ms

    Reviews.io costs a phone 170 ms of main-thread work and 391 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    248 KiB

    About 248 KiB of JavaScript is downloaded but never used on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 95 ms

    95 ms

    Your server sent the HTML in 95 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 19.1 s

    19.1 s

    The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “CBD & Longevity Supplement Naturecan”.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 246 ms

    246 ms

    Real visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 184 ms to 246 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 437 ms

    437 ms

    Real visitors wait 437 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.014

    0.014

    The layout barely moves while loading (CLS 0.014, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.1 MB in 867 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 867 requests on a phone: scripts 4.0 MB (319), other files 1,008 KiB (397) and HTML 509 KiB (89). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (135 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.7 g of CO₂ per visit

    1.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 208.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9694
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 28 links without text

    28 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (7 elements)

    Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (22 elements).

2 checks passed
  • Every image has alt text

    All 56 images in the HTML carry an alt attribute.

  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9297
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 281 internal links, 52 external

    The homepage links to 281 pages on naturecan.nl and 52 external pages.

7 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Koop nu CBD, gezondheids- en levensduursupplementen (bijv. NMN, Longevity Mix) bij Naturecan. In het laboratorium getes…”.

  • One H1 headline

    Your main headline reads: “Naturecan NL”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “CBD & Longevity Supplementen | Naturecan Nederland – Naturecan NL”.

  • Canonical URL set

    The canonical URL is https://www.naturecan.nl/.

  • Structured data in place

    Structured data found: BreadcrumbList and Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.naturecan.nl/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,978 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.naturecan.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without an H1

    https://www.naturecan.nl/pages/verzending, https://www.naturecan.nl/pages/referral-program, https://www.naturecan.nl/pages/testing-processes, https://www.naturecan.nl/collections/cbd-olie-kopen, https://www.naturecan.nl/collections/cbd-gummies and https://www.naturecan.nl/collections/cbd-capsules and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Identifier 'doRatingSnippetReq' has already been declared”.

2 checks passed
  • Tap targets are thumb-sized

    45 of 47 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,018 words of copy

    The homepage carries about 1,018 words of visible text.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop per doel”, “Shop per vorm” and “Submenu Shop per doel weergeven”.

  • 52 short forms

    52 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity and TikTok Pixel.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Klaviyo, Meta Pixel, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at naturecan.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Naturecan Brand Blocks · Inbox · Customerlabs 1pd Capi Tracking · Pagefly Ai Page Builder · Impact Com · Klaviyo Email Marketing Sms · Microsoft Clarity · Pushowl

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 34 issues on naturecan.nl, including 19 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25