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naturecos.com website review
Visit site (opens in a new tab)Reviewed 11 November 202638 issues · 87 checks
This review found 38 issues worth fixing on naturecos.com, 11 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #37,667 of 95,248 reviewed websitesbeats 55%
- #23,891 of 51,306 online storesbeats 47%
- #22,905 of 46,418 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 121 ms |
| May 30, 2026 | 124 ms |
| Jun 6, 2026 | 126 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 131 ms |
| Jun 27, 2026 | 125 ms |
| Jul 4, 2026 | 124 ms |
| Jul 11, 2026 | 136 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 134 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 136 ms |
| Aug 15, 2026 | 138 ms |
| Aug 22, 2026 | 143 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 140 ms |
| Sep 12, 2026 | 138 ms |
| Sep 19, 2026 | 139 ms |
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 141 ms |
| Oct 10, 2026 | 147 ms |
| Oct 17, 2026 | 147 ms |
| Oct 24, 2026 | 147 ms |
| Oct 31, 2026 | 150 ms |
| Nov 7, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.5 s
3.8 s
5.0 s
6.3 s
7.5 s
8.8 s
10.0 s
Speed
Render-blocking requests
1.4 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Main-thread work: 6.7 s
A phone's processor spends 6.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, roseperl.com and Google Tag Manager and others), adding 1.3 MB and 1.3 s of main-thread time.
Improve image delivery
1.1 MB30 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Shopify adds 501 ms
501 msShopify costs a phone 501 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
roseperl.com adds 258 ms
258 msroseperl.com costs a phone 258 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
272 KiBAbout 272 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
231 KiB46 files are served with short cache lifetimes, so returning visitors download them again (231 KiB).
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Duplicated JavaScript
51 KiB51 KiB JavaScript is shipped twice across bundles.
Reduce unused CSS
51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Minify CSS
10 KiB10 KiB could be saved by minifying CSS.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 46 ms
46 msYour server sent the HTML in 46 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.5 s
9.5 sYour largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Image mobile banner 1”.
Speed Index: 16.3 s
16.3 sVisually, the page fills in at 16.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 23.2 s
23.2 sThe page becomes fully interactive after 23.2 s. Good is under 3.8 s.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 121 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 477 ms
477 msScripts block taps and scrolling for 477 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
24 images without width and height
24 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 146 ms
146 msReal visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 654 ms
654 msReal visitors wait 654 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.0 MB in 326 requests
5.0 MBYour homepage downloads 5.0 MB in 326 requests on a phone: images 2.0 MB (60), scripts 1.3 MB (97) and other files 1.2 MB (119). Under 2 MB keeps phones on slow connections fast.
13 images far larger than shown
604 KiB13 images are downloaded at several times the size a phone draws them, for example 342f237f-6f20-49c6-acf0-a87371678bc1.png at 2,208 px wide, shown at 350 px. Resized copies would save about 604 KiB.
23 images below the first screen load straight away
23 images further down the page (2.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
11 images in older formats
11 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.42 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 170.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (6 elements)
ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Naturecos - Cosmétiques bio | Couleur Caramel, Miss W Pro – Nature COS”.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("Liquid error (snippets/schema line 28): invalid url inp…”.
188 internal links, 7 external
The homepage links to 188 pages on naturecos.com and 7 external pages.
6 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Revendeur officiel Couleur Caramel, Green Skincare et Miss W Pro. Maquillage et soins bio haute performance. Livraison …”.
One H1 headline
Your main headline reads: “Meilleur maquillage bio, soin bio et cosmétiques bio - Couleur Caramel - Naturecos.com”.
Canonical URL set
The canonical URL is https://www.naturecos.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.naturecos.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (960 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.naturecos.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
11 linked pages hidden from search
https://www.naturecos.com/collections/teint-nc/Couleur-Caramel, https://www.naturecos.com/collections/yeux-nc/Couleur-Caramel, https://www.naturecos.com/collections/levres-nc/Couleur-Caramel, https://www.naturecos.com/collections/mains-ongles-nc/Couleur-Caramel, https://www.naturecos.com/collections/pinceaux-couleur-caramel/Couleur-Caramel and https://www.naturecos.com/collections/teint-nc/Miss-W-Pro and 5 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
8 pages share 4 titles
https://www.naturecos.com/collections/teint-nc/Couleur-Caramel and https://www.naturecos.com/collections/teint-nc/Miss-W-Pro all use the title “Teint NC bio | Nature COS”, and 3 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
8 pages share a meta description
https://www.naturecos.com/collections/teint-nc/Couleur-Caramel and https://www.naturecos.com/collections/teint-nc/Miss-W-Pro use the same meta description. A description written for each page earns more clicks.
12 pages without an H1
https://www.naturecos.com/pages/wish-list, https://www.naturecos.com/collections/teint-nc/Couleur-Caramel, https://www.naturecos.com/collections/yeux-nc/Couleur-Caramel, https://www.naturecos.com/collections/levres-nc/Couleur-Caramel, https://www.naturecos.com/collections/mains-ongles-nc/Couleur-Caramel and https://www.naturecos.com/collections/pinceaux-couleur-caramel/Couleur-Caramel and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.naturecos.com/pages/wish-list has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 145 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Identifier 'searchModal' has already been declared”.
2 checks passed
Tap targets are thumb-sized
23 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 534 words of copy
The homepage carries about 534 words of visible text.
4 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 11 testimonial or review blocks and 4 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at naturecos.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Monster Cart Upsell Free Gifts · Judge Me Reviews · Monster Upsells · Store Locator · cloudfront.net · roseperl.com · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2022.
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on naturecos.com, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.