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nbkc.com website review

Visit site (opens in a new tab)Reviewed 29 October 202646 issues · 90 checks

This review found 46 issues worth fixing on nbkc.com, 17 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sMay 9Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.3 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
262 ms203 msMay 9Oct 24247 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026210 ms
May 16, 2026210 ms
May 23, 2026211 ms
May 30, 2026214 ms
Jun 6, 2026213 ms
Jun 13, 2026213 ms
Jun 20, 2026212 ms
Jun 27, 2026213 ms
Jul 4, 2026212 ms
Jul 11, 2026219 ms
Jul 18, 2026221 ms
Jul 25, 2026228 ms
Aug 1, 2026234 ms
Aug 8, 2026221 ms
Aug 15, 2026219 ms
Aug 22, 2026220 ms
Aug 29, 2026222 ms
Sep 5, 2026235 ms
Sep 12, 2026250 ms
Sep 19, 2026249 ms
Sep 26, 2026255 ms
Oct 3, 2026253 ms
Oct 10, 2026248 ms
Oct 17, 2026250 ms
Oct 24, 2026247 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nbkc.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nbkc.com at 0.6 s0.6 s
  2. nbkc.com at 1.2 s1.2 s
  3. nbkc.com at 1.8 s1.8 s
  4. nbkc.com at 2.4 s2.4 s
  5. nbkc.com at 3.0 s3.0 s
  6. nbkc.com at 3.6 s3.6 s
  7. nbkc.com at 4.2 s4.2 s
  8. nbkc.com at 4.8 s4.8 s

Speed

11 to fix47
  • Render-blocking requests

    2.7 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

  • onlineaccess1.com adds 1.2 s

    1.2 s

    onlineaccess1.com costs a phone 1.2 s of main-thread work and 185 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (onlineaccess1.com, Google Tag Manager and ZenDesk and others), adding 2.0 MB and 2.8 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    150 ms · 549 KiB

    6 images could be 549 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 328 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (328 KiB).

  • Google Tag Manager adds 512 ms

    512 ms

    Google Tag Manager costs a phone 512 ms of main-thread work and 805 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 337 ms

    337 ms

    ZenDesk costs a phone 337 ms of main-thread work and 415 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 283 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 25.6 s

    25.6 s

    The page becomes fully interactive after 25.6 s. Good is under 3.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies and similar tools to improve your experience…”.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user INP: 253 ms

    253 ms

    Real visitors wait 253 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 210 ms to 247 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 3.9 MB in 116 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 116 requests on a phone: scripts 2.9 MB (46), images 742 KiB (26) and fonts 192 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 5 images below the first screen load straight away

    5 images further down the page (629 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 6 images far larger than shown

    310 KiB

    6 images are downloaded at several times the size a phone draws them, for example 02 home loans 720x500 2x.webp at 1,440 px wide, shown at 320 px. Resized copies would save about 310 KiB.

  • 3 images in older formats

    3 images (245 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 132.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7585
  • Unlabelled dropdowns

    1 dropdown has no label.

  • Orphan list items

    Some list items are not inside a list.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (4 elements)

    Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (27 elements)

    All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7585
  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Structured data has 1 problem

    Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Bad control character in string literal in JSON at position )”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 90 internal links, 19 external

    The homepage links to 90 pages on nbkc.com and 19 external pages.

5 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Looking for an online bank or mortgage lender? Choose nbkc! View various checking and savings accounts, unbeatable rate…”.

  • One H1 headline

    Your main headline reads: “What’s next starts here.®”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Award-winning Online Bank & Mortgage Lender | nbkc”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nbkc.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.nbkc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (596 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.nbkc.com/blog/news, whose canonical is https://www.nbkc.com/blog. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 10 pages slow to respond

    https://www.nbkc.com/contact, https://www.nbkc.com/about, https://www.nbkc.com/blog/news, https://www.nbkc.com/community-outreach, https://www.nbkc.com/home-loans/purchase and https://www.nbkc.com/home-loans/purchase/first-time-homebuyer and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187186424&tm=gtm002&Ver=2&mid=53518767-68f6-4faa-a0d0-9183c221c7dd&bo=1&sid=e579df00d32e11f1a82923573dc02dbb&vid=e57a2510d32e11f1ae8567276329a6df&vids=1&msclkid=N&gtm_.

  • 4 small tap targets

    4 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix80
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 328 words of copy

    The homepage carries about 328 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Started” and “Learn More”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Get Started”, “Talk to a Human” and “Apply Now”.

  • 3 short forms

    3 short forms (4 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nbkc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 46 issues on nbkc.com, including 21 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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