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nbpwindows.com website review

Visit site (opens in a new tab)Reviewed 29 October 202632 issues · 83 checks

This review found 32 issues worth fixing on nbpwindows.com, 13 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.2 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.6 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20261.8 s
Sep 26, 20261.9 s
Oct 3, 20261.6 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
133 ms61 msMay 9Oct 24125 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202678 ms
May 16, 202678 ms
May 23, 202678 ms
May 30, 202678 ms
Jun 6, 202680 ms
Jun 13, 202675 ms
Jun 20, 202675 ms
Jun 27, 202669 ms
Jul 4, 202669 ms
Jul 11, 202671 ms
Jul 18, 202685 ms
Jul 25, 202694 ms
Aug 1, 202680 ms
Aug 8, 2026100 ms
Aug 15, 202679 ms
Aug 22, 202691 ms
Aug 29, 2026100 ms
Sep 5, 202695 ms
Sep 12, 2026106 ms
Sep 19, 202687 ms
Sep 26, 2026104 ms
Oct 3, 202695 ms
Oct 10, 2026122 ms
Oct 17, 2026123 ms
Oct 24, 2026125 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nbpwindows.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nbpwindows.com at 0.4 s0.4 s
  2. nbpwindows.com at 0.8 s0.8 s
  3. nbpwindows.com at 1.2 s1.2 s
  4. nbpwindows.com at 1.6 s1.6 s
  5. nbpwindows.com at 2.0 s2.0 s
  6. nbpwindows.com at 2.4 s2.4 s
  7. nbpwindows.com at 2.8 s2.8 s
  8. nbpwindows.com at 3.2 s3.2 s

Speed

10 to fix52
  • Improve image delivery

    8.7 s · 3.3 MB

    11 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.7 s faster on a phone.

  • Reduce unused JavaScript

    6.2 s · 884 KiB

    About 884 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.2 s faster on a phone.

  • Render-blocking requests

    1.4 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 1.7 MB and 603 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 120 KiB

    About 120 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    500 ms · 56 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (56 KiB).

  • Google CDN adds 311 ms

    311 ms

    Google CDN costs a phone 311 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Vimeo adds 48 ms

    48 ms

    Vimeo costs a phone 48 ms of main-thread work and 535 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 12.6 s

    12.6 s

    The first text or image appears after 12.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 29.7 s

    29.7 s

    Your largest element takes 29.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “YOUR VIEW IS IMPORTANT TO US The #1 Choice For Distributors…”.

  • Time to Interactive: 30.1 s

    30.1 s

    The page becomes fully interactive after 30.1 s. Good is under 3.8 s.

  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 59% slower for real visitors

    +59%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 78 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 117 ms

    117 ms

    Real visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 775 ms

    775 ms

    Real visitors wait 775 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 192 ms

    192 ms

    Scripts block the page for only 192 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 7.7 MB in 95 requests

    7.7 MB

    Your homepage downloads 7.7 MB in 95 requests on a phone: images 4.8 MB (22), scripts 1.8 MB (36) and fonts 567 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 1.9 MB together. On a phone connection a single image that size takes seconds.

  • 6 images far larger than shown

    2.3 MB

    6 images are downloaded at several times the size a phone draws them, for example Double-Hung-Windows-scaled.jpeg at 2,560 px wide, shown at 180 px. Resized copies would save about 2.3 MB.

  • 7 images in older formats

    7 images (2.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (3.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.19 g of CO₂e: 263.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9394
  • Elements must only use permitted ARIA attributes (4 elements)

    Elements must only use permitted ARIA attributes: 4 elements on the page fail this check, rated serious by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10099
  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 61 internal links, 8 external

    The homepage links to 61 pages on nbpwindows.com and 8 external pages.

8 checks passed
  • Meta description: 116 characters

    Your meta description is 116 characters: “NBP Windows & Doors is a premium vinyl window manufacturer that has been serving dealers and contractors since 1975.”.

  • One H1 headline

    Your main headline reads: “Let's Improve Your View”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “NBP Windows & Doors | Building Product Manufacturer”.

  • Canonical URL set

    The canonical URL is https://nbpwindowsanddoors.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nbpwindowsanddoors.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://nbpwindowsanddoors.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (623 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 5494
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    14 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 634 words of copy

    The homepage carries about 634 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT” and “WHERE TO BUY”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact”, “Where To Buy” and “CONTACT”.

  • 1 short form

    A short form (4 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 3 email links.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nbpwindows.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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