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ndla.no website review

Visit site (opens in a new tab)Reviewed 20 October 202622 issues · 74 checks

This review found 22 issues worth fixing on ndla.no, 6 of them high impact, across 74 checks. The most urgent: no call to action on the first screen. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 2Oct 171.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
140 ms127 msMay 2Oct 17135 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026137 ms
May 9, 2026137 ms
May 16, 2026137 ms
May 23, 2026137 ms
May 30, 2026137 ms
Jun 6, 2026136 ms
Jun 13, 2026133 ms
Jun 20, 2026132 ms
Jun 27, 2026133 ms
Jul 4, 2026135 ms
Jul 11, 2026134 ms
Jul 18, 2026137 ms
Jul 25, 2026136 ms
Aug 1, 2026132 ms
Aug 8, 2026133 ms
Aug 15, 2026128 ms
Aug 22, 2026128 ms
Aug 29, 2026131 ms
Sep 5, 2026134 ms
Sep 12, 2026137 ms
Sep 19, 2026137 ms
Sep 26, 2026138 ms
Oct 3, 2026137 ms
Oct 10, 2026136 ms
Oct 17, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ndla.no (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ndla.no at 0.4 s0.4 s
  2. ndla.no at 0.8 s0.8 s
  3. ndla.no at 1.1 s1.1 s
  4. ndla.no at 1.5 s1.5 s
  5. ndla.no at 1.9 s1.9 s
  6. ndla.no at 2.3 s2.3 s
  7. ndla.no at 2.6 s2.6 s
  8. ndla.no at 3.0 s3.0 s

Speed

4 to fix56
  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 647 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    450 ms · 99 KiB

    About 99 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 365 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (365 KiB).

  • Render-blocking requests

    150 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 4 third-party services on the page

    4 third-party services load with your homepage (formbricks.com, monsido.com and fontshare.com and others), adding 61 KiB and 9 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    1 KiB

    1 KiB JavaScript is shipped twice across bundles.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 861 ms of it running JavaScript. That is comfortably low.

  • Server response: 90 ms

    90 ms

    Your server sent the HTML in 90 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Hva vil du lære om i dag?”.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 9.5 s

    9.5 s

    The page becomes fully interactive after 9.5 s. Good is under 3.8 s.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 345 ms

    345 ms

    Scripts block taps and scrolling for 345 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 137 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 158 ms

    158 ms

    Real visitors wait 158 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 328 ms

    328 ms

    Real visitors wait 328 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 3 images below the first screen load straight away

    3 images further down the page (71 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.4 g of CO₂ per visit

    0.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 43.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.3 MB in 109 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 109 requests on a phone: scripts 806 KiB (79), images 248 KiB (10) and fonts 158 KiB (4). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 35 internal links, 9 external

    The homepage links to 35 pages on ndla.no and 9 external pages.

8 checks passed
  • Meta description: 129 characters

    Your meta description is 129 characters: “Åpne og fritt tilgjengelige ressurser for videregående opplæring. Utviklet og oppdatert i samarbeid med dyktige lærere …”.

  • One H1 headline

    Your main headline reads: “Nasjonal digital læringsarena”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Læringsressurser for videregående opplæring - NDLA”.

  • Canonical URL set

    The canonical URL is https://ndla.no/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://ndla.no/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://ndla.no/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (358 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 linked pages hidden from search

    https://ndla.no/article/personvernerklaering and https://ndla.no/article/erklaering-for-informasjonskapsler are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://ndla.no/samling/sma and https://ndla.no/samling/se have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    https://ndla.no/utdanning/bygg--og-anleggsteknikk/847f59182173, https://ndla.no/utdanning/elektro-og-datateknologi/55ad4a85ba78, https://ndla.no/utdanning/frisor-blomster-interior-og-eksponeringsdesign/235c13273508 and https://ndla.no/utdanning/handverk-design-og-produktutvikling/28899b73c188 use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://ndla.no/f/ukrainian-resources-in-norwegian-social-science/1022072a8411, whose canonical is https://ndla.no/f/ukrainske-ressurser-i-samfunnskunnskap/1022072a8411. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 9 pages with very little text

    https://ndla.no/f/ukrainian-resources-in-norwegian-social-science/1022072a8411, https://ndla.no/samling/sma, https://ndla.no/samling/se, https://ndla.no/om/nyhetsbrev, https://ndla.no/utdanning/andre-veier-til-generell-studiekompetanse/cee679243211 and https://ndla.no/utdanning/bygg--og-anleggsteknikk/847f59182173 and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • 4 third-party cookies

    4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Connecting to 'https://api.fontshare.com/v2/css?f[]=satoshi@1&display=swap' violates the following Content Security Pol…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    25 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix20
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 353 words of copy

    The homepage carries about 353 words of visible text.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ndla.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Company

Founded
2006

Upkeep, stack, hiring and company data from programmable.info

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