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ndspro.com website review
Visit site (opens in a new tab)Reviewed 4 November 202643 issues · 93 checks
This review found 43 issues worth fixing on ndspro.com, 18 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 137 ms |
| May 23, 2026 | 138 ms |
| May 30, 2026 | 139 ms |
| Jun 6, 2026 | 142 ms |
| Jun 13, 2026 | 139 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 135 ms |
| Jul 4, 2026 | 136 ms |
| Jul 11, 2026 | 136 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 140 ms |
| Aug 15, 2026 | 142 ms |
| Aug 22, 2026 | 144 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 147 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 155 ms |
| Sep 26, 2026 | 156 ms |
| Oct 3, 2026 | 163 ms |
| Oct 10, 2026 | 170 ms |
| Oct 17, 2026 | 192 ms |
| Oct 24, 2026 | 210 ms |
| Oct 31, 2026 | 229 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
2.9 s
3.4 s
3.9 s
Speed
Reduce unused JavaScript
3.3 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.
Google Tag Manager adds 3.8 s
3.8 sGoogle Tag Manager costs a phone 3.8 s of main-thread work and 2.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
2.0 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
Main-thread work: 11.3 s
A phone's processor spends 11.3 s on main-thread work while loading, 7.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 30
30/100Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Osano CMP and Facebook and others), adding 3.4 MB and 6.1 s of main-thread time.
Improve image delivery
300 ms · 800 KiB12 images could be 800 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 920 KiB38 files are served with short cache lifetimes, so returning visitors download them again (920 KiB).
Osano CMP adds 797 ms
797 msOsano CMP costs a phone 797 ms of main-thread work and 95 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 639 ms. During a long task the page ignores taps.
Facebook adds 589 ms
589 msFacebook costs a phone 589 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
510 ms · 97 KiBAbout 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 510 ms faster on a phone.
Hotjar adds 351 ms
351 msHotjar costs a phone 351 ms of main-thread work and 255 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
seseasky.com adds 300 ms
300 msseseasky.com costs a phone 300 ms of main-thread work and 60 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,552 HTML elements
The page has 1,552 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 69 KiBPolyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Duplicated JavaScript
50 ms · 10 KiB10 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 25.7 s
25.7 sYour largest element takes 25.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SpeeD Contour Channel Drain”.
Time to Interactive: 46.3 s
46.3 sThe page becomes fully interactive after 46.3 s. Good is under 3.8 s.
Speed Index: 14.4 s
14.4 sVisually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 3.4 s
3.4 sScripts block taps and scrolling for 3.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user INP: 372 ms
372 msReal visitors wait 372 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 60% slower for real visitors
+60%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 625 ms
625 msReal visitors wait 625 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.5 MB in 230 requests
8.5 MBYour homepage downloads 8.5 MB in 230 requests on a phone: scripts 4.0 MB (70), images 3.8 MB (69) and fonts 458 KiB (7). Under 2 MB keeps phones on slow connections fast.
10 images below the first screen load straight away
10 images further down the page (860 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
285 KiB1 image is downloaded at several times the size a phone draws it, for example LS-Standard-Series-Valve-Boxes-A2-jpg at 2,000 px wide, shown at 328 px. Resized copies would save about 285 KiB.
About 2.4 g of CO₂ per visit
2.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.40 g of CO₂e: 287.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (4 elements)
Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
149 internal links, 9 external
The homepage links to 149 pages on ndspro.com and 9 external pages.
7 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Shop NDS irrigation, stormwater, and drainage solutions. Engineered for lasting performance in home landscapes, commerc…”.
One H1 headline
Your main headline reads: “Committed to Your Success”.
Title: 60 characters
Your title is a healthy 60 characters: “NDS Stormwater Drainage Systems & Irrigation Solutions | NDS”.
Canonical URL set
The canonical URL is https://www.adspipe.com/nds.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://adspipe.ca/sitemap-adscanada.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.adspipe.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,021 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.adspipe.com/nds/resources has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.adspipe.com/nds/resources has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
189 small tap targets
189 of 209 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,320 words of copy
The homepage carries about 1,320 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Where to Buy” and “Contact Us”.
18 calls to action
The homepage has 18 calls to action, for example “Contact Us”, “Where to Buy” and “Request a Quote”.
Analytics in place
Analytics detected: Google Tag Manager.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Microsoft Clarity, Pinterest Tag and The Trade Desk and 1 more (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ndspro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2024.
Stack
- Analytics
- Google Tag Manager
- Hosting
- AWS
Hiring
- Hiring
- 100 open roles
- Job board
- icims
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on ndspro.com, including 24 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.